Less than 18 months since the brand’s debut, Golazo, which markets a line of soccer-inspired energy and sports drinks, has more than tripled the number of retail locations where its products are sold. The company today announced that Golozo drinks are now sold in 1,600 stores in eight states throughout the West Coast, including all Safeway and Whole Foods locations in the region.
“Tripling our store count builds upon the sales success we are experiencing in the natural and general grocery channels throughout the Northwest,” Richard Tait, co-founder, Golazo said in a statement. “This recent expansion gives us access to some of the largest beverage markets in the country and the opportunity to put a Golazo can or bottle in the hands of players and fans everywhere from Fairbanks to San Diego.”
And in an effort to bolster growth among health-conscious consumers, Golozo also announced that it has achieved non-GMO verification and gluten-free certification for its all-natural energy drinks and coconut water-infused sports drinks. Additionally, the company is preparing to launch sugar-free varieties for two of its energy drink flavors. The new products are sweetened with stevia and contain 10 calories per 12 oz. can.
Having achieved an established foothold on the West Coast, Golozo, which Tait once described as “super methodical” in approaching new markets, remains honed on a distribution strategy based on three areas of focus: the Latino community, and the natural beverage channel, and, of course, soccer. In addition to marketing efforts that target the soccer community, Golozo recently partnered with two professional women’s soccer teams in the Pacific Northwest.