BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice beverages that support daily digestive health, announced the launch of its new flavor, GoodBelly Carrot Ginger, and Gluten-Free Family-Sized Quarts.* The new products will be debuting at Natural Products Expo West at the GoodBelly booth, number 3656. The new Gluten-Free Family-Sized Quarts include the brand’s first-ever vegetable juice variety, GoodBelly Carrot Ginger, as well as GoodBelly Tropical Orange, Pink Grapefruit and Fermented Probiotic Coconut Water.
“Our new Carrot Ginger and Gluten-Free Family-Sized Quarts are truly groundbreaking varieties in the probiotic beverage space,” said GoodBelly CEO, Alan Murray. “GoodBelly Carrot Ginger is like nothing we’ve ever created, combining the nutritious and tummy soothing powers of these two ingredients. Plus, we’ve long had the desire to offer a gluten-free line for the rising number of consumers with gluten sensitivity or intolerance, since the symptoms of gluten intolerance directly affect digestion. We’re very excited for our first veggie beverage and proud to be able to offer select GoodBelly beverages that are now gluten-free.”
GoodBelly Carrot Ginger and GoodBelly’s Gluten-Free Family-Sized Quarts join the company’s selection of beverages that are dairy-free, soy-free, vegan, kosher, and infused with its probiotic strain, Lactobacillus plantarum 299v (LP299V®), which supports daily digestive health.* Unlike many other live and active cultures, LP299V® survives passage beyond the stomach’s acidic environment in order to benefit the rest of the digestive system where it truly counts. New product details include:
- GoodBelly Carrot Ginger - the company’s first vegetable beverage, offering a refreshing combination of carrots and ginger. Ginger has been recognized for its soothing nature, and with the addition of probiotics, Carrot Ginger is the perfect option to help consumers maintain healthy and happy bellies. Carrot Ginger is gluten-free, non-GMO, fortified with 20 billion live and active probiotic cultures per serving, and offers 50 percent of the daily recommended value of vitamin A.** MSRP is $3.69 per quart.
- GoodBelly’s Gluten-Free Family-Sized Quarts – the perfect solution for those who want to support their digestive health, but suffer from gluten sensitivity or Celiac Disease. Made with gluten-free oat flour, the quarts are non-GMO and certified gluten-free. GoodBelly Tropical Orange, Pink Grapefruit and Fermented Probiotic Coconut Water are certified gluten-free by the National Sanitation Foundation (NSF) and Carrot Ginger will be certified gluten-free upon launch. Consumers can identify GoodBelly’s Gluten-Free Family-Sized Quarts by the green cap and gluten-free logo. MSRP is $3.69 per quart.
Samples and more information about GoodBelly Carrot Ginger and GoodBelly’s Gluten-Free Family-Sized Quarts will be available at the GoodBelly booth (number 3656) at Natural Products Expo West, March 8-10. GoodBelly Carrot Ginger and GoodBelly’s Gluten-Free Family-Sized Quarts will be available this spring at select retailers.
GoodBelly can be found in the refrigerated section of grocery, natural and specialty retailers nationwide, including Safeway, Kroger, Whole Foods Market, Sprouts Farmers Market, The Fresh Market, Hannaford and more.
NextFoods is a functional foods company, and manufacturer of GoodBelly probiotic juice drinks. The company was formed by natural foods pioneer Steve Demos, founder and former president of WhiteWave Inc., and industry veteran Todd Beckman, former vice president of business development and operations at WhiteWave, the largest producer and marketer of soy-based products (Silk® brand) in the United States. Based in Boulder, Colorado, NextFoods is committed to developing a series of world-class, highly nutritious, next generation foods while using sustainable and socially-responsible organic practices whenever possible.
*Some studies suggest GoodBelly’s probiotic may help balance the bacteria in your gut when consumed daily as part of a nutritious diet and healthy lifestyle. GoodBelly is a food product and not a treatment or cure for any medical disorder or disease. If you have any concerns about your digestive system, please consult a health care professional.
**At time of manufacture. Storage conditions may affect the number of active probiotic cultures. Please store consistently between 35-40°F for maximum potency.