In a nod of thanks to U.S. military service members and veterans, Red Bull will launch limited-edition camouflage-colored cans to be distributed beginning on Memorial Day and continue to be offered until Labor Day. The 16 oz. cans, which will come in original, Sugar-Free and Total Zero varieties, will be available for sale through military channels and retailers immediately surrounding bases. A portion of sales from Red Bull Camo Cans will go to Military Warriors Support Foundation and their Homes4WoundedHeroes program.
Here is Red Bull’s press release on the new Camo Cans:
SANTA MONICA, Calif. (May 14, 2013) – Memorial Day through Labor Day, Red Bull Energy Drink will be delivering wings via camouflage cans available for purchase through military channels and retailers immediately surrounding bases. A portion of the proceeds from the Red Bull Camo Can will benefit the Military Warriors Support Foundation and their Homes4WoundedHeroes program, which awards mortgage-free homes and three years of family and financial mentoring to combat wounded heroes of Iraq and Afghanistan.
“Military members around the world rely on Red Bull to get them through long shifts or to aid their focus in extreme situations, so it’s nice to see the Camo Can as a tribute to the dedication of our troops,” said Retired 3 Star General Leroy Sisco, Founder and CEO, Military Warriors Support Foundation. “Red Bull’s 2012 Camo Can donation to our Homes4WoundedHeroes program provided homes for two combat wounded American veterans and this year, Red Bull hopes to double that.”
For more than 25 years, millions of people around the world seek daily energy from Red Bull to aid them while engaging in sports, working, studying and driving, or for an afternoon pick-me-up. Red Bull vitalizes body and mind.
The Red Bull Camo Can will be sold as a single 16 oz. can and available in Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero varieties.