PRLog (Press Release) - Jan. 22, 2013 - Roaring Lion energy drink has long been an innovator in the Bar & Nightclub world, having introduced the first Bag-in-Box (BIB) Energy product to the industry back in 2001. A dramatic new take on packaging for the category at the time, the BIB format was a boon to establishment owners who wished for a more cost-effective and bartender-friendly alternative to luxury-priced Red Bull cans.
Widespread adoption quickly occurred and Roaring Lion grew to become the second most-poured energy drink ‘on-premise’ across the United States. This heritage has not been lost with Roaring Lion’s recent update to their branding and the launch of a new website, as they poise the brand to pounce on the Convenience Store market with their can & bottle products. The new website, www.RoaringLion.com, continues to position their products as an excellent mixer for cocktails and other libations and features new interactive features to help pair fans with the perfect beverage for any budget or occasion.
On a page of the site playfully called, “Dipsomania” - a reference to an 18th century medical condition associated with an uncontrollable craving for alcohol – users are encouraged to search Roaring Lion’s deep database of mixed drinks for recommendations ‘to satisfy their cravings’ for any occasion and on any budget. Whether people are looking to search by Cost, Simplicity, What’s Hot, or a variety of other criteria, Dipsomania provides them with quick access to the perfect drink.
As a part of ‘Dipsomania’, the ‘Remix’ page gives users the chance to learn how to create classic & specialty cocktails, as well as some tips on flair & other bartender techniques, from professional bartenders. The page also provides an opportunity for fans to submit & share their own creations and to learn about new mixes created by fans around the world.