PLANO, Texas — Since 2002, Snapple’s Real Facts have appeared under Snapple bottle caps, delighting fans with thought-provoking nuggets of wisdom while they enjoy their favorite beverage. Now, some of those Real Facts will come to life beyond the cap as part of the brand’s latest integrated digital campaign: “Snapple Re-enFACTments.”
Each week through the end of the year, Snapple will reveal digital content featuring a Snapple-selected collaborator chosen to reenact—or, re-enFACT—one of the more than 700 Real Facts currently in existence. Famous digital artists, animators, filmmakers, chefs, game makers, and toy makers are just a few of the collaborators chosen to lend their talents this year to bring a new Real Fact to life.
Re-enFACTment No. 1 debuts today on Snapple.com, Facebook, and Twitter, featuring award-winning culinary artist Jimmy “Art Chef” Zhang’s incredible edible interpretation of Real Fact #760: A Dolphin Sleeps with One Eye Open.
“Real Facts are a central part of the Snapple experience, and we see them as really big ideas trapped in a small cap’s body,” said Dave Fleming, Director of Brand Marketing at Dr Pepper Snapple Group. “Through Re-enFACTments, we’re getting some innovative, creative personalities to help free those ideas from that small one-inch space and bring them to life in entertaining and inventive ways that Snapple fans will enjoy.”
Each Re-enFACTment—which ranges from a photographic still, to a documentary-style video, to an interactive game, to a World Record-breaking stunt—will be a unique interpretation of a Real Fact. Following Zhang’s Re-enFACTment of Real Fact #760, fans will soon see Re-enFACTments of:
? Real Fact #682: A giant panda can eat up to 83 pounds of bamboo a day
? Real Fact #367 The “high five” was introduced by a professional baseball player in 1977.
? Real Fact #237: The number of times a cricket chirps in 15 seconds, plus 37, will give you the current air temperature
? Real Fact #230: Caterpillars have over 2,000 muscles
Created by Code and Theory, the campaign will be supported by an integrated marketing strategy spanning social media and online media.
Snapple, a brand of Dr Pepper Snapple Group (NYSE: DPS), is a leader in great-tasting premium beverages. Founded in 1972 by three childhood friends, Snapple got its start in Greenwich Village, New York, and is now available throughout the United States and numerous countries worldwide. Snapple prides itself on developing, producing and marketing a wide variety of premium beverages, including ready-to-drink iced teas, juice drinks, 100% juices and water. Known for its down-to-earth approach to marketing, Snapple continues to delight fans across the world. DPS is a leading producer of flavored soft drinks, marketing Snapple and 50-plus other brands across North America and the Caribbean.