NEW YORK — SodaStream International, Ltd. (NASDAQ:SODA), the world’s leading manufacturer and distributor of home carbonation systems, and EBOOST, a leading manufacturer and distributor of natural energy drinks and supplements, today announced a strategic agreement to license EBOOST flavors and proprietary energy blends exclusively for use with SodaStream home soda makers.
“Energy drinks are a fast-growing sector in beverages, and we are excited to offer a more natural option by adding EBOOST flavors to our portfolio,” stated Daniel Birnbaum, CEO of SodaStream. “Consumers turn to SodaStream for smarter, better-for-you alternatives to packaged soda, and we look forward to attracting new users as we expand deeper into specialty flavor choices”
“EBOOST is redefining the energy drink industry with a responsible product that consumers can feel good about drinking,” says Jillian Michaels, EBOOST’s Chief Energy Officer. “I’ve always supported products that encourage a healthy lifestyle and combining EBOOST with an innovative and revolutionary product like SodaStream offers a sparkling new way for consumers to enjoy those products at home.”
EBOOST continues to provide a healthy option for consumers in need of a boost. CEOs and Founders Josh Taekman and John McDonald set out to create an alternative that supplied a natural boost of energy while supplying the daily suggested amounts of vitamins such as C, D, B12, B6, and Zinc.
The initial flavors will be Orange and Super-Berry (Acai Pomegranate), which will be available during the second half of 2013. The terms of the agreement were not disclosed.
SodaStream is the world’s leading manufacturer and distributor of home beverage carbonation systems which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water. Soda makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks and sparkling water. Our products are environmentally friendly, cost effective, promote health and wellness, and are customizable and fun to use. In addition, our products offer convenience by eliminating the need to carry bottles home from the supermarket, to store bottles at home or to regularly dispose of empty bottles. Our products are available at more than 60,000 retail stores in 45 countries around the world, including 15,000 retail stores in the United States.
EBOOST is a premium, vitamin-infused drink that supports energy, immunity, recovery and focus. A responsible boost in an otherwise irresponsible category, EBOOST supports natural energy from green tea and the suggested daily allowance of essential vitamins and minerals. Offered in four delicious flavors including Super Berry, Orange, Pink Lemonade and Acai Pomegranate, EBOOST is available in effervescent powder packets and liquid shot form.
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