XYIENCE Launches Nationwide Contest With UFC

LAS VEGAS (April 2, 2013) — XYIENCE Xenergy, the official energy drink of the UFC®, kicks off its nationwide contest DoYou Have the Power to Win? on May 1, 2013. The two-part program runs through September 1. The first component is an in-store promotion that offers consumers the chance to win XYIENCE and UFC prize packages instantly. Contestants who are 18 years of age or older can text a keyword to a number available on XYIENCE point of sale at select retailers in the United States. Hundreds of instant winners will receive prizes including XYIENCE and UFC apparel, UFC punching bags, DVDs of past UFC fights and pay-per-view gift cards for upcoming UFC fights, and more.

During the same contest period, XYIENCE will host four one-month promotions on its Facebook page. Each month, consumers who are at least 18 years of age can register and track their Xenergy purchases by inputting the can’s code from Xenergy products. Multiple purchases are rewarded with prizes such as XYIENCE apparel, posters signed by XYIENCE’s team of pro-athletes, and free cases of Xenergy.

All Facebook and text-to-win contest entries will be entered into the Do You Have the Power to Win? drawing from which six winners will be selected randomly to receive the following:

Grand Prize: XYIENCE VIP Las Vegas Weekend with UFC Legend Chuck Liddell

Five grand-prize winners will receive a weekend for two in Las Vegas, including round-trip airfare, hotel accommodations, and a night on the town with UFC legend Chuck “The Iceman” Liddell. The winners and their guests will enjoy dinner with Liddell and VIP access into one of the city’s most exclusive nightclubs.

Runner-Up Prize: Las Vegas Fitness Frenzy with UFC Fighter Krzysztof Soszynski

One lucky winner will receive a weekend for two in Las Vegas, including round-trip airfare, hotel accommodations, and the opportunity to get fit with UFC fighter Krzysztof “The Polish Experiment” Soszynski. In addition to being an esteemed athlete, Soszynski trains a host of professional athletes and creates nutrition plans for some of the top athletes in the UFC. The winner and a guest will train with Soszynski and receive a personal nutritional consultation, as well as take home a supply of XYIENCE supplements and Xenergy beverages.

Xenergy is the fastest growing of the top-10 energy brands and according to John Lennon, XYIENCE’s president, the current promotion was designed to drive consumer to trial and retail sales.  “The promotion also coincides with the rollout of our new non-carbonated beverages, Xenergy Energy + Hydration, Tea and Lemonade as well as a mobile sampling program happening in XYIENCE’s top-tier markets in the United States and Canada,” explained Lennon. “Our flavor profile is one of our greatest assets and know from our market research that once a consumer samples our beverage, they are quickly converted. We anticipate great success in the months ahead.”

About XYIENCE (pronounced zy-ince)
Headquartered in Las Vegas, XYIENCE products are designed to support an active and healthy lifestyle.

Xenergy (pronounced zen-er-gy)

The official energy drink of the Ultimate Fighting Championship® (UFC®), Xenergy is the fastest-growing brand in its category. The first energy drink created by a nutrition company, Xenergy is a sugar-free, zero-calorie beverage that is made with all-natural flavors and colors. Xenergy energy beverages are available in Frostberry Blast, Cran Razz, Fruit Punch, Mango Guava, Blu Pomegranate, Cherry Lime, Tangerine Twister and Melon Mayhem. The Xenergy energy family also includes: Xenergy + Lemonade Pineapple and Raspberry and Xenergy + Tea Honey Ginseng and Raspberry Acai. Xenergy + Hydration Grape and Tropical Punch are non-caffeinated beverages fortified with electrolytes and a blend of B vitamins.