News

In a decision that may have far reaching implications for how beverage companies advertise and market their products, a federal judge has ordered the makers of POM Wonderful to cease making all claims about the health benefits and performance of its pomegranate drinks and products. The ruling will likely resolve a 2010 complaint filed by the Federal Trade Commission (FTC) that accused POM and its parent company Roll International Corp of deceptive advertising.

BevNET Live Summer 12 has only 10 seats remaining until the event is sold out. If you are planning on joining us on June 4 & 5, time is running out. Register now and join us for what will be two amazing days of learning, networking, and new ideas. Click the link below to register.…

Concerned about potential legislative proposals that limit what kinds of foods and beverages consumers can purchase with food stamps, the American Beverage Association (ABA) has hired a lobbying firm to advise Congress on “matters affecting the preservation of choice in the Supplemental Nutrition Assistance Program [SNAP],” according to a recent article on TheHill.com.

Only eight months after launching the product, Pure Growth Partners has quietly rebranded its Street King energy shot as SK Energy. While the brand’s website has yet to reflect the name change, the product has been advertised as SK Energy on its social media pages since the beginning of the month.

BevNET Live Summer 12 is just about sold out — only a handful of seats remain and we expect the event to be sold very soon.  If you are interested in attending, register now….  We have a great program and over 400+ people attending from all aspects of the industry. Don’t miss out!

BevNET Live attendees will hear from experts in sales, law, and brand-building during a series of breakout sessions held on Monday, June 4.

2:20 – Think Small to Grow Fast: Inside Micro-Marketing
3:20 – Civil Suits: Awareness and Avoidance
4:20 – Foreign Properties, Domestic Brands

New Age Beverage’s XingTea Blueberry took the top spot in the Ready-to-Drink Flavored Green category at the North American Tea Championship. The beverage was judged along with 250 other iced teas, each of which was placed within 20 separate sub-categories. According to World Tea Media, which hosts the annual championship, the judging panel was comprised of professional “cuppers” who assessed the quality of each submission in a blind analysis.