Coast Brands Continues to Expand Territory & Channel Coverage and Adds More Beverage Industry Veterans to Sales Team

Newport Beach, Calif. – Coast Brands Group, with full coverage in the West, Southwest, Southeast and Midwest, has now set its sights clearly on expansion into the Northeast and the Pacific Northwest. Further, while Coast Brands has historically hired its Sales team to focus on major chain grocery and convenience channels, it is now hiring channel specific industry veterans to cover the drug, specialty, mass, club and natural food channels. Coast Brands is also in the process of hiring an individual to head up their craft beer division. Coast Brands’ goal is to have all of these positions filled by the end of 2011.

“We’re investing a lot of money on high quality industry veterans who share our vision of providing full distribution and retail coverage for emerging beverage brands on a national scale and we want to ensure that we are able to bring our clients into any channel throughout the country,” said Bob Groux, CEO and founder of Coast Brands.

In addition to its channel and territory expansion, Coast Brands continues to solidify its presence across the nation by adding several seasoned industry veterans to its sales team: Mitch Brantley, Jeff Smith, Mick O’Donnell and Wayne Smith.

Mitch Brantley joins Coast Brands as Vice President of Distributor Relations in the West Region which encompasses California, Arizona, Nevada, Hawaii and Colorado. Mitch has fifteen years of beverage industry experience and he was formerly President of Pacific Snapple. Mitch has in?depth experience managing day-to?day operations and sales strategy for the vast portfolio of brands in the Dr. Pepper/Snapple/Quaker Oats systems.

Jeff Smith is Coast Brands’ new Regional Vice President in the Midwest Region, which includes Minnesota, Wisconsin, Iowa, Missouri, Illinois, Kansas, North Dakota and South Dakota. Jeff has twenty five years of experience and is a proven sales, marketing, retail and distribution manager with direct sales, broker, supplier and distribution management expertise. In the past, Jeff worked for Wet Planet Beverages Company in the role of Vice President of National Accounts and most recently, was National Brand Development Manager for the Dad’s Root Beer Company. Jeff also brings strong relations with Grocery/Drug and C?Store accounts including Target, Walmart, Walgreens, Kroger, Kmart, Price Chopper, Quik Trip, Casey’s, Speedway, and Farner Bocken.

Mick O’Donnell, based in Lake Mary, Florida, has joined the Coast Brands team as Regional Sales Manager to oversee Coast Brands’ key chain and distributor partnerships in the Southeastern territory. With over twenty
five years in the beverage industry, Mick has extensive executive sales experience and was, most recently, Vice President of Sales for Big Earth Brands managing sales in the Southeastern region. He also worked for the Arizona Beverage Company as a Vice President of Sales and spearheaded warehouse and direct store delivery sales and marketing to large corporations including Publix, Winn?Dixie, Target, Albertsons, Kroger, Sweetbay, Bruno’s, Piggly Wiggly, and Mitchell Grocery. Mick has also been employed by Seagram, Royal Crown Cola Company, Seven Up and Coca?Cola Bottling.

Wayne Smith, of Winter Park, Florida was most recently Regional Sales Manager for the Boylan Bottling Company, a manufacturer of Gourmet Soft Drinks. There, he we was responsible for building a DSD Distribution system in the southeast region and successfully established a network of 51 Budweiser Wholesalers in five Southeastern States. Wayne has managed executive sales and distribution for national soft drink, bottled water, ready to drink tea and energy product lines. Throughout his dealings in the beverage industry, Wayne has established and maintained excellent relations with DSD Management as well
as Chain account contacts at major retail chains including Publix, Winn?Dixie and Albertsons.

Coast Brands is proud to add Mitch, Mick, Wayne and Mick to our business team. Together, they add a wealth of experience and strategic relationships to the Coast Brands team and will, most certainly, provide
highly valuable industry insight and leverage to Coast Brands’ current and future clients.

About Coast Brands Group, LLC

Coast Brands Group, LLC, located in Newport Beach, California, is the leading brand representation provider for beverage companies looking to establish or expand sales and distribution to key markets in the United States. Its DSD Network has over 150 distributors that together reach over 100,000 retail accounts in the West, Southeast, Midwest and Southwest. Coast Brands is unique in that it represents brands to DSD distributors as well as retailers. Its impressive list of brands/clients include ACTIVATE, OhYeah!, Celsius, Kronik Energy, Green Planet, Volcanic Mineral Water and, most recently, craft beer
brand Crazy Mountain. For further information please visit: www.coastbrands.com