News

National Beverage Charts Revenue Growth

The Ft. Lauderdale, Fla.-based company, which includes the highly popular sparkling water brand La Croix in its brand portfolio, saw revenue increase from $364 million to $420 million over the first half of FY2017

Caliwater Cactus Water Hits 450 CVS Stores

The deal represents a major expansion for the Los Angeles-based brand, bringing Cactus Water’s total distribution to roughly 2,000 stores in the U.S. and Canada, according to Caliwater co-founder Matt McKee.

JUST water Launches Six-Pack with Stop & Shop

JUST water was launched in single bottles late 2015. Based on strong uptake by consumers resulting in earlier than anticipated demand for multi-pack purchases, JUST was able to respond quickly…

Big Geyser Signs Exclusive 10-Year Deal With Muscle Milk

In an interview with BevNET, Jerry Reda, the COO of Big Geyser, said his belief in the management and marketing team at Minnesota-based food conglomerate Hormel Foods, which acquired Muscle Milk parent company CytoSport Holdings in 2014 for approximately $450 million, was a key component of the deal.

Long Island Iced Tea Reveals New Packaging

The new label has a bolder structure with more cleanly designed label features, placing a stronger emphasis on the brand’s premium ingredients such as natural fruit flavoring, and the health benefits of non-GMO and 100% raw cane sugar, which is unique within the RTD tea market.

First Beverage Ventures Announces New Team Members

(Los Angeles, CA) November 29, 2016 – First Beverage Ventures, the private equity arm of First Beverage Group, is pleased to announce that Kyle Wheeler has joined the firm as…

WTRMLN WTR Teams Up with (RED) to Fight AIDS

NEW YORK (November 29th, 2016) – WTRMLN WTR, the pioneer in cold-pressed juiced watermelon, announces today that it has teamed-up with (RED) to raise money to fight AIDS. WTRMLN WTR…