As part of this partnership, Sparkling ICE will work closely with Cano to support local charities and organizations, including the Seattle Rainier Valley Boys and Girls Club and the Seattle chapter of the Revive Baseball in Inner Cities (RBI) program.
PowerICE frozen hydration bars were created to enhance performance in athletes year-round by cooling the body’s core temperature while replenishing lost electrolytes.
Curtis Jackson, better known as hip-hop recording artist 50 Cent, is letting his energy shots speak for themselves. AdWeek recently explored the shift in the marketing of his brand SK Energy, which has shed its blinged-out look for packaging with more widespread appeal.
Natural channel stalwart Uncle Matt’s Organic has for the first time waded into the functional beverage space with the launch of three new multi-serve juice products.
The connected “smart bottle” aims to enhance the consumer experience by using printed sensor tags featuring Thinfilm’s OpenSense technology, which can detect both the sealed and opened state of each bottle.
Organic erythritol was the bottleneck, but a packaging change and a shift in availability of the sweetener has given way to an across-the-board update to Honest Tea’s line of zero-calorie sodas.
The tart cherry industry has kicked off a marketing campaign with Competitor Group, Inc. (CGI), to motivate endurance athletes that are increasingly looking for natural ways to aid exercise recovery.
Duan will receive an all-expense paid trip to Sydney, Australia, and the opportunity to share his unique creation on the global stage as the United States representative in the BACARDÍ Global Legacy Cocktail Competition.
Touting more than two decades of executive experience in food and beverage, Galbreth enters Waiakea with an impressive management background and rolodex of wholesalers with whom he has built strong working relationships with over the past 25 years.
Displaying coconut ingredients, the prototypes include an Organic Coconut Water 100 percent juice beverage, two Coconut Milk beverages, a light Culinary Coconut Milk, an Apple-Coconut Water blend, and an Orange-Coconut Water blend.
Beet Performer is 100% juice with no added sugar, colors, flavors or preservatives. What’s more, Beet Performer is pasteurized using low-heat (180°F), a process that retains nutrient values without sacrificing taste or shelf life.
Three high-profile entrepreneurial beverage companies recently solidified their executive ranks with beverage veterans hailing from a variety of backgrounds within the industry.
Toba Capital Management intends to harness its existing contacts in the beverage space for the benefit of this strategic investment into True Drinks, Inc.
The four flavors, priced at $1.69, will be available nationwide in 400+ Whole Foods Market stores beginning in March 2015.