News

A Brand By Any Other Name

I’ll get right to the point: in two decades of reading branding handbooks and observing marketers’ branding efforts, my conclusion is there ain’t no science to branding.

Channel Check: Refrigerated Juices

There’s a lot of SKU-shuffling from bigger companies like Bolthouse, Naked, and Odwalla, as established varieties are replaced by organic or new products get pushed through the system.

Sprite Brings Back Tropical Mix Flavor

Sprite Tropical Mix will be available in 20-ounce PET bottles and sold in convenience, value and other retail stores nationwide through August, or while supplies last.

Reyes Holdings to Acquire Six Midwest Coca-Cola Production Facilities

The letter of intent is part of Coca-Cola North America’s ongoing and accelerated implementation of Coca-Cola’s 21st Century Beverage Partnership Model, a broad initiative aimed at building on system capabilities to sustain success, of which Great Lakes Coca-Cola Distribution, L.L.C., is a proud participant.

Following Civil Complaint, Neuro to Change Marketing Practices

Although Neurobrands did not admit liability, it agreed to a permanent court injunction that requires it to change its marketing practices and update wording on its labels. The company will also pay $500,000 in penalties and restitution as part of the settlement.

Nor-Cal Beverage Adds Multi-Process Can Line to Anaheim Facility

The investment in adding canned production to the plant, which until recently had only produced PET and HDPE bottles, came out of Nor-Cal’s 2014 sale of its Anheuser-Busch distributorship to Markstein Beverage of Sacramento.

Complete Video Coverage of BevNET Boot Camp Now Available

Last month BevNET and Project NOSH hosted the first BevNET Boot Camp for food and beverage entrepreneurs. For those that weren’t able to join us in person, complete video coverage of the day is now available for viewing on our YouTube channel.