I’ll get right to the point: in two decades of reading branding handbooks and observing marketers’ branding efforts, my conclusion is there ain’t no science to branding.
Steven P. Nickolas, CEO and President of The Alkaline Water Co. notes, "We are pleased to announce that Tom Thumb Food and Pharmacy is now selling our flagship 1-gallon Alkaline88 product with prominent placement in all its 57 stores."
Hydro One Beverages has named Coach Curtis Frye as its Diabetic Advocate in its mission to educate people about the epidemic of diabetes and obesity and mission to introduce healthy options to sugary beverages.
There’s a lot of SKU-shuffling from bigger companies like Bolthouse, Naked, and Odwalla, as established varieties are replaced by organic or new products get pushed through the system.
This announcement comes just a few months after Coca-Cola Florida signed letters of intent to acquire The Coca-Cola Company’s sales and distribution operations in North and South Florida.
Sprite Tropical Mix will be available in 20-ounce PET bottles and sold in convenience, value and other retail stores nationwide through August, or while supplies last.
The letter of intent is part of Coca-Cola North America’s ongoing and accelerated implementation of Coca-Cola’s 21st Century Beverage Partnership Model, a broad initiative aimed at building on system capabilities to sustain success, of which Great Lakes Coca-Cola Distribution, L.L.C., is a proud participant.
PDC’s Manuverate system is the first vehicle-based delivery system that brings the goods to the person.
Although Neurobrands did not admit liability, it agreed to a permanent court injunction that requires it to change its marketing practices and update wording on its labels. The company will also pay $500,000 in penalties and restitution as part of the settlement.
The investment in adding canned production to the plant, which until recently had only produced PET and HDPE bottles, came out of Nor-Cal’s 2014 sale of its Anheuser-Busch distributorship to Markstein Beverage of Sacramento.
Last month BevNET and Project NOSH hosted the first BevNET Boot Camp for food and beverage entrepreneurs. For those that weren’t able to join us in person, complete video coverage of the day is now available for viewing on our YouTube channel.
The company celebrated its opening at a reception attended by Adrienne Lindgren of Los Angeles Mayor Garcetti’s office along with DTLA community members.
For the past eight years, Roman led US sales for William Grant & Sons.
Steaz is now available in more than 1,500 convenience stores across the country.