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NACS Video: Here’s Why Sparkling Ice Launched Tea

Even with the presence of major players like Lipton, Nestle, AriZona, and Coke in the category, Talking Rain CEO Kevin Klock said, there was an opportunity to bring in a new, single-serve brand that could add to the company's volume. "We're between categories," Klock told BevNET during a videotaped interview on the floor of NACS. "That's where the white space is."

AriZona Aims For the Dairy Aisle with “Good Brew”

AriZona’s most intriguing new product was one that the company gave only scant attention at the 2014 NACS show. While the company displayed only a couple prop bottles of “Good Brew,” a lemon-flavored, cane sugar-sweetened tea, packaged in a clear 59 oz. carafe with a teal-colored cap and hipster/throwback label, the multi-serve beverage certainly stood out.