The rapid evolution of the category prompted one market leader, Muscle Milk, to reassess its marketing and branding strategies, even from a leadership position.
In this podcast, we discuss attempts to position a brand as so novel that it belongs in its own category.
The funding will go towards expanding Skoop’s presence in retail, marketing and funding inventory.
David was selected as "The Leader" in the CEO of the Year category, recognized for his crucial role at the helm of the rapidly-expanding brand.
After two years of development, LOFT will launch three functional, hemp-infused herb tonics this summer in the New York/Tristate area, a region that boasts an addressable market of 23 million consumers with $1.56 trillion in GMP.
BeatBox first launched with HEB in 2014 before the company’s appearance on ABC’s Shark Tank.
The established beverage brand management and consulting firm has doubled their office space in Ramsey, NJ as well as added a satellite office in Irvine, CA.
Since its official launch at Natural Products Expo West in March in Anaheim, CA, the “Collective” has added several key client relationships.
Under the terms of the agreement, GLG will produce an extensive array of low-calorie sweeteners made from stevia and monk fruit, while ADM will be the exclusive global marketer and distributor of those ingredients to food and beverage companies worldwide.
Company spokesperson Suzanne DuLong also revealed that the Keurig Green Mountain is laying off 130 employees, the majority of which worked on Kold manufacturing and support teams.
From June 1 through June 30, fans and followers can tune into the alkaline water brand’s Facebook, Instagram, and Twitter feeds for exclusive interviews with top athletes and brand ambassadors, as well as a chance to win a trip for two to Hawaii.
Meijer is a Grand Rapids, Mich.-based retailer that operates 223 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin.
Perryscope Productions and Epic Rights, the licensing and merchandising companies that represent AC/DC, have collaborated with Fabrica de Tequilas Finos to create Thunderstruck Tequila.
The new offering is the first from the leading ultra-premium rye whiskey maker in 10 years.