New 7UP Campaign Asks Consumers to “Mix it UP”

7UP is ready to mix things up, debuting a new creative direction in an integrated campaign launched today. 7UP unveiled its new "Mix It UP a Little" campaign – spotlighting the classic soft drink as an essential staple for baking, cooking and, of course, cocktails.

Don Cicco & Figli Introduces C3 Carciofo Artichoke Liqueur

Washington D.C.-based distillery Don Cicco & Figli will take its artisanal offerings national with the launch of C3 Carciofo artichoke liqueur. The new liqueur is available just in time for the spring months when Artichoke festivals mark the advent of spring in Italy, celebrating warmer weather and seasonal bounty.

Maui Brewing Company Partners with Monkey Rum

Maui Brewing Company is finalizing details on partnering with Monkey Rum, a portfolio of barrel aged, naturally sourced, award-winning premium rums to produce a very limited edition of barrel-aged craft spirits.

5-hour Maker Ordered to Pay $4.3M in Lawsuit

Living Essentials, maker of 5-hour Energy, and its venture capital arm Innovation Ventures were ordered to pay nearly $4.3 million in penalties and legal costs following a trial in Washington in which a judge found the company in violation of the state’s Consumer Protection Act.

Elmhurst Milked to Premiere at Expo West

Introducing Elmhurst Milked, with up to 4 times more nuts per serving than the other leading brands. Available in four varieties, Almond, Hazelnut, Cashew and Walnut, each contains only raw cold-milled nuts and simple ingredients.

Moonshine Sweet Tea Announces Distribution Partner in Idaho

Sweet tea fans in Idaho and surroundings states are about to get a taste of Texas’ favorite sweet tea, thanks to a new distribution partnership between Craig Stein Beverage Company and Moonshine Sweet Tea.

IRI Shows How to Win CPG Zero-Sum Game by Uncovering Hidden Growth Pockets

IRI, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, published today insights that revealed short- and long-term growth opportunities for consumer packaged goods companies by identifying and capitalizing on dynamic consumer trends, particularly those that can command a premium in a particular niche.

Tractor Soda Partners With AccelFoods

Tractor Soda founder Travis Potter praised the investment as a partnership that will align the company with AccelFoods’ broad network of industry contacts and provide guidance on corporate staffing.

Dyla LLC Recognized as Top 50 Fastest Growing Business

Dyla LLC, which owns and operates Stur Drinks and FORTO Coffee, is one of the winners of this year's NJ Future 50 Awards declaring it one of the fastest-growing business in the state of New Jersey.