Spirits Consulting Group Acquires Midnight Solutions

Spirits Consulting Group, a leading firm that specializes in brand development for the liquor industry, announced today the acquisition of Midnight Solutions Management, a spirits sales strategy and marketing agency.

Botran Rum Announces Distribution Deal With Shaw-Ross International Importers

Shaw-Ross will focus on the three primary Botran labels, which include Botran Solera, a sophisticated assembly of different rums aged for up to 18 years; Botran Reserva, an exquisite assembly of mature rums aged for up to 15 years; and Botran Reserva Blanca, a light, white rum aged in white American oak for 3 years.

Old Forester Releases Renderings of New Whiskey Row Distillery

Old Forester released eleven renderings of the new Old Forester Distillery at a media event in New York City. The renderings feature the progression of the distillery, capturing the architectural design, barrel to bottling process, and overall tour experience.

Wells Fargo C-Store Survey: Strong Q1 Suggests Big Summer

Convenience store sales of non-alcoholic beverages were up 6.6 percent for the first quarter of 2016, according to Wells Fargo Securities’ latest “Beverage Buzz” report, which polls retailers representing 15,000 convenience stores across the country.

Big Geyser Inks Agreements With WhiteWave, Argo Tea

Big Geyser COO Jerry Reda said the company will carry a new 12 oz. line of ready-to-drink Silk almond milks and cashew milks, as well as Stok, WhiteWave’s new three-SKU line of shelf-stable cold-brew coffee.

Mission Driven Companies Focus of New Collaborative Fund & CircleUp Partnership

Equity and investment crowdfunding platform CircleUp and venture capital firm the Collaborative Fund announced the launch of Collab+Consumer, a new fund on CircleUp for early-stage, mission-driven companies. The fund, which totals $10 million, will invest $500,000 to $3 million per company.

Project Juice Launches New Seasonal Blend, Recharge

Aimed at helping customers get out of their winter funks, and embrace and restore spring, RECHARGE is packed with vitamin C, polyphenols and hydrating elements that help boost energy and metabolism.

Avure Expands as 300th HPP Machine Rolls Off the Line

The demand for HPP equipment is being driven by everyone from large, multinational companies that are adding HPP product lines to small start-ups who developed their product with HPP from the beginning,” said Lisa Pitzer, Avure’s Marketing Director.

Actor Theo Rossi Launches OUNCE Water

Available online at, OUNCE WATER is sold in cases of 40 ounce (12 count 1.2 liter bottles) and 20 ounce (24 count 591ml bottles).