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Peter Lescoe, the founder of snack chip brand Food Should Taste Good, will join coconut water category leader Vita Coco’s co-founder Michael Kirban and veteran food and beverage marketer Greg Fleishman, currently the CMO of Sambazon, for a discussion of the role their companies’ distinct cultures have had in their ability to grow and be profitable.

High-end water continues to grow as Smartwater and Fiji strongly outpaced gains for the rest of the category. That said, evian appears to have slowed ahead of new bottle innovation and other varieties that Symphony IRI lumps into the category, like the Vitaminwater family, SoBe and Capri Sun are also showing some share erosion.

More than just a business conference, BevNET Live Summer ’13 offers a range of networking options with dozens of distributors, retailers and investors that will be in attendance at the show. To get a better sense of what BevNET Live is all about, here’s a brief look at the range of speakers and content-driven opportunities that we’ve featured at past events.

Adapting to the millennial generation’s desire for variety and convenience (dubbed “the chill hustle” by MTV trendspotter Nick Shore at BevNET Live Winter 2012), a multitude of brands have altered their approach to beverages. It’s not just what the beverage is—it’s what you can add to the beverage. As a result, powder and liquid enhancers have further cemented their positions in the beverage industry, symbolizing the new-age thirst for portable interaction and healthy products.

Sparkling Ice, the core brand of TalkingRain Beverage Co. and one of the fastest growing non-alcoholic beverage lines in the country, has expanded its lemonade portfolio with three new flavors: Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea.

One week after Monster Beverage Corp. sued San Francisco City Attorney Dennis Herrera over his demands that the company reformulate its energy drinks and stop marketing to minors, Herrera has countered with a lawsuit filed this morning in San Francisco Superior Court.

BevNET has released the preliminary agenda for BevNET Live Summer ’13, which will be held at the Metropolitan Pavilion in New York City from June 3-5. The conference will be packed with expert speakers and panels on cutting edge beverage trends, emerging channels for investment and distribution, and captains of some of the most successful brands in the beverage industry, including AriZona Beverages Chairman Don Vultaggio, Vita Coco CEO Mike Kirban, and many more.