Purity Vodka Launches Third Installment of “Crafted Spirits with Joel McHale” Digital Content Series

In the most recent video, McHale visits Matt “Mayhem” Biolos, award-winning surfboard designer and owner of LOST Surfboards, at their San Clemente, CA headquarters. McHale and Biolos tour his state-of-the-art shaping facility before testing out the custom-made Purity Vodka LOST Mayhem surfboard at the beach.

KOVAL Distillery Launches Organic Dry Gin

With a base of its award-winning white whiskey, KOVAL’s Dry Gin adds flavors from grains of paradise, rose hip, juniper, angelica root, and coriander. This recipe makes a gin that is crisp enough to be enjoyed straight and complex enough to be an ideal base for both classic and contemporary cocktails, according to the company.

Patrón Spirits Selects Mullen and Mediahub as Creative and Media Agency of Record

The agency will be responsible for brand strategy, creative development, and media planning and buying across a range of integrated communications channels, including TV, print and out-of-home. The agency will support Patrón’s full portfolio of tequilas and liqueurs as well as the company’s other spirits brands, Pyrat Rums and Ultimat Vodka.