News

Monument Valley Distillers Adds “The DUKE” Kentucky Straight Bourbon to its Portfolio

Monument Valley Distillers announced today that it has added DUKE Kentucky Straight Bourbon to its DUKE Spirits portfolio. Named for American icon John Wayne – a larger-than-life film star affectionately known as “The Duke” – DUKE Spirits is a line of hand-crafted fine spirits crafted to honor Wayne’s dream to distill and his enduring legacy.

IRI and GuestMetrics Form Alliance

The alliance will provide IRI clients with in-depth information about on-premise consumer purchases via GuestMetrics that will be placed against the context of IRI’s off-premise data. The data integration could give marketers a better understanding of how off-premise consumer behavior influences on-premise purchases.

Pulse Beverage Adds Eight Distributors

The Pulse Beverage Corporation (OTCQB:PLSB), makers of Natural Cabana® Lemonades and Coconut Waters, and PULSE® brand of functional beverages, today announced that the company has added eight class “A” distributors, and the company’s product lines now are available in an additional 446 stores in the Pacific Northwest, Texas and Louisiana.