BevNET.com - 2004 Winter Fancy Food Show, San Francisco
01/23/2004

Another year, another Winter Fancy Food Show in San Francisco. This year felt slightly light as far as beverage goes, but then again the San Francisco show isn't typically the biggest show for this category. Regardless, there were many interesting things at this year's show, which was held from January 18 - 20.

The most notable product at the show were the new ready-to-drink teas from The Republic of Tea. Featuring a no carb/no-calorie formulation, great looking package, and several new flavors -- including two white teas -- we expect this product to do quite well for them.

As for the other companies displaying at the show, there was one very noticeable theme shared by many companies. That is, many of the companies displaying at the show were promoting products targeted at the health-oriented adult consumer. We saw many products which offered low or no carb products as well as several featuring formulations which use significant juice content. Several companies were on hand with products that fit into this category, including GuS, IZZE, and Steaz -- and, given the media attention these trends have had, it's no surprise that these companies all had great foot traffic at their booths.

Finally, no trip to the San Francisco show is complete without a visit to the Real Soda in Real Bottles, Ltd booth. The legendary Danny Ginsburg always puts on quite a show at his booth with his "wall of bottles" -- and this year was no different. A variety of great products were on display at his booth, including Lolli's Pop, Cricket Cola, and Sparky's, as well as some of his own creations, such as Leninade and Nectracide.

Below you will find our selection of pictures from this year's show: