ABSOLUT Pays Homage To The Windy City

Introduces Chicago-Inspired Flavor in a Crowdsource Designed Bottle

CHICAGO, Oct. 14, 2013 /PRNewswire/ – The world’s most iconic vodka officially unveils the latest limited-edition, city-inspired flavor to the ABSOLUT® VODKA portfolio, ABSOLUT® CHICAGO.

Just like the city of its namesake, ABSOLUT® CHICAGO is a true modern classic.  Fused with olive and rosemary flavor, ABSOLUT® CHICAGO is perfect for many of the city’s favorite cocktails, including martinis, bloody marys and lemonade simple serve.  ABSOLUT® Chicago is packaged in a specially-designed bottle, whose design was crowdsourced through a partnership with the Chicago-based design community, Threadless.

Over 170 designs were submitted and over 156,000 votes cast for the unique canvas on the limited-edition bottle. Ross Bruggink, 26, describes his winning design as a “stylized cityscape incorporating architectural and iconic elements of Chicago.”

“ABSOLUT® CHICAGO is a product of creativity and collaboration,” said Maxime Kouchnir, Vice President, Vodkas, Pernod Ricard USA.  “By putting the bottle design in the hands of artists, ABSOLUT®CHICAGO inspired hundreds of people to express their creativity through an unexpected canvas.”

ABSOLUT® CHICAGO is the seventh flavor in the US brand’s city-inspired flavor portfolio, which launched in 2007 with the introduction of ABSOLUT® NEW ORLEANS, a flavor reminiscent of the Big Easy.  Each year since, ABSOLUT has introduced the following US limited-edition flavors – ABSOLUT® LOS ANGELES in 2008, ABSOLUT® BOSTON in 2009, ABSOLUT® BROOKLYN in 2010, and ABSOLUT® SF in 2011 and ABSOLUT® MIAMI in 2012.

ABSOLUT® CHICAGO is now available in 750ml bottles with a suggested retail price of $19.99.  For more information about this new modern classic, visit www.absolut.com/chicago.

About Pernod Ricard USA

Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary ofParis, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).

The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.

Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking.

For more information on this, please visit: www.acceptresponsibility.org.

About Threadless 

Threadless is a creative community that makes, supports, and buys great art. Thousands of people worldwide submit their designs online. Our community picks the ones that get made into t-shirts, bags, wall art, and more. When you buy from us, you support the artist who created the design.

Threadless.com. Make Great Together.