Beam Launches Ice Surge, a New Cordial

Deerfield, IL (October 3, 2013) – Ice Surge™ Liqueur, the latest Beam cordials innovation, takes the shot experience to a cool, smooth new level with the combination of refreshing fruit flavor and an icy blast.  Available in two variants, Tropical Freeze and Berry Blizzard, the unique Ice Surge formula features a cooling sensation, which adds to the sensory experience for consumers.  As well, the line’s packaging showcases an ice-like appearance that actually feels like cracks of ice.

“Everything about Ice Surge is bold – from the intense fruit flavors to the icy finish,” said Ivan Hidalgo, Senior Brand Manager of Cordials at Beam Inc. “This is the perfect go-to shot to cool down when the night starts heating up!”

Both products in the line feature the perfect complement of fruit and cooling mint.  Ice Surge Tropical Freeze blends the sweet flavors of pineapple and mango, packing an arctic cool sensation followed by the delicious tastes of exotic fruit, while Ice SurgeBerry Blizzard combines delicious raspberry with tangy black berry and acai flavors, resulting in a cool minty blast with a fresh sweet berry finish.

Fans can also “Ride the Surge” on the Ice Surge website, www.IceSurgeShots.com, by uploading a photo of themselves or their friends, which will then be blasted with a frosty chill photo filter transforming any photo into a wintery scene.  Consumers can share their new photos across social media channels using the hashtag #FreezeFrame.

Ice Surge™ is a new way to amp it up – while staying icy cool. It’s 70 Proof and comes in bold flavors like Tropical Freeze and Berry Blizzard. If you want to pair your love for fruit flavors with an icy cooling sensation, check this outConsumder Ice Surge is 70 proof and available in select markets, including Delaware, Florida, Georgia, Illinois, Indiana, Kansas, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Pennsylvania, South Dakota, Tennessee, Texas and Wisconsin with a SRP of $16.99 per 750ml bottle.  For more information, visit www.IceSurgeShots.com or LIKE us on Facebook at Facebook.com/IceSurgeShots.

About Beam Inc.

As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,400 passionate associates worldwide generated 2012 sales of $2.5 billion (excluding excise taxes), volume of 38 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.