Jim Beam Launches New Maple-Flavored Variety

Clermont, KY (October 17, 2013) – As the holiday season inches steadily closer, Jim Beam® Bourbon has tapped the warm taste of maple to reveal the latest creation in its flavored line, Jim Beam® Maple. The new expression follows the introduction of Jim Beam® Honey, and boasts the natural flavors of sweet, smooth maple. Both Jim Beam Honey and Jim Beam Maple combine rich flavors and America’s native spirit to create offerings that are both mixable and approachable.

“Jim Beam Maple – as with Jim Beam Honey – is an innovative flavor-infused bourbon that was developed to offer our fans a different whiskey option and the opportunity to try a new, creative shot or cocktail,” said Chris Bauder, General Manager of Whiskies at Beam Inc. “This is another exciting flavor experience that pushes boundaries while still honoring the proud traditions that make Jim Beam the world’s finest bourbon.”

Spirits experts are already extending high praise for Jim Beam Maple:

  • Geoff Kleinman, of Drink Spirits, (September 3rd, 2013) says: “Jim Beam Maple is yet another smart and timely innovation from a company who is simply at the top of their game.”
  • Colin Joliat, of lifestyle blog Guyism, (September 27th, 2013) says: “The edges are rounded-out by the sweetness of the maple, but it’s no longer…dominated by the singular taste. Now suddenly the vanilla, caramel, and oak show up to create a better balance, making you want to apologize to the bottle for ever thinking it was a one-trick pony.”

Jim Beam Maple is a Kentucky Straight Bourbon Whiskey infused with natural flavors that provides a perfect balance of warm aromas, a hint of charred oak, complete with a subtle and smooth caramel finish. The natural maple flavors make the 70-proof Jim Beam Maple fantastic on its own or on the rocks, and ideal for holiday cocktails and food recipes that will appeal to bourbon drinkers both old and new. Create a festive seasonal cocktail with one of the recipes below:

Maple Toddy

Ingredients

  • 1 part Jim Beam® Maple Bourbon
  • 1 lemon wedge
  • 1 half-moon slice of orange
  • 2 whole cloves

In a pre-heated mug muddle the cloves and the fruit then pour in the Jim Beam® Maple and fill half way with steaming hot water, stir to combine and fill with steaming hot water. No garnish.

White Canadian

Ingredients

  • 2 parts Jim Beam® Maple
  • 1 part Kamora® Liqueur
  • 2 parts half and half

Shake all ingredients with ice or build over ice in a double old fashioned glass. No garnish.

Both Jim Beam Maple and Jim Beam Honey are available nationwide and have a suggested retail price of $15.99 for 750ML. For more information please visit http://www.jimbeam.com/maple, http://www.jimbeam.com/honey, “like” Jim Beam on Facebook or follow @JimBeamOfficial.