CHICAGO, Dec. 2, 2013 /PRNewswire/ — After an extensive agency review process, Pernod Ricard USA has re-appointed incumbent Legacy Marketing Partners, a leading Chicago-based experiential marketing agency, as national on-premise activation agency of record, effective July 1, 2013.
Legacy has been an agency partner for the past 10 years on many brands within the Pernod Ricard USA portfolio and will continue to be responsible for developing and implementing national on-premise promotions and brand platform events.
“The re-appointment of Legacy as our national on-premise agency of record affirms our confidence in their ability to generate value by helping us retain and expand relationships with consumers and the trade,” said Ed DeLoreto, Director, On-Premise Consumer Engagement Pernod Ricard USA. “The decision to extend our partnership was based on their extensive knowledge of our brands, passion for our business and commitment to our success.”
“We are thrilled to continue our relationship with Pernod Ricard USA and we appreciate their confidence in our team and work,” noted Vince Parrinello, CEO, Legacy Marketing Partners. “We look forward to strengthening their presence on-premise and inspiring passion for their brands through integrated live and digital campaigns,” he added.
About Legacy Marketing Partners
Legacy Marketing Partners is an independent experiential marketing agency that inspires passion for brands by engaging people through integrated live + digital campaigns. Specific areas of expertise include: events, field marketing and digital marketing. Headquartered in Chicago, Legacy has 350 employees located in 40 markets nationwide. Follow us @LegacyMP640 or www.legacymp.com.
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange.
The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USAurges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.