Following Exclusive Sponsorship at Governors Ball Music Festival in NYC, San Francisco’s-Own SKYY Featured At Hippest Bay Area Music Event
SAN FRANCISCO (October 9, 2013) – First Coachella, then Governor’s Island, now SKYY’s festival cocktail experience is coming to its home turf – the City by the Bay SKYY® Vodka, the number-one domestic premium vodka, announces its official partnership with Treasure Island Music Festival in San Francisco, October 19th – 20th, 2013. SKYY Vodka will serve as the official vodka during the Bay Area’s most progressive music event, which will host dance music and indie-rock talent including Atoms for Peace, Beck, Major Lazer and Animal Collective.
The 7th annual Treasure Island Music Festival brings together a diverse lineup of cutting-edge musicians, who will perform under the backdrop of the new majestic Bay Bridge. Embodying the charismatic, innovative qualities of its California roots, SKYY Vodka will create perfect cocktails to accompany the popular Bay Area musical event. During the festival, SKYY Vodka cocktails will be poured at various bars throughout the weekend that will help to keep the beats fresh and the grooves deep.
“After our successful partnership with Governors Ball Music Festival, we’re delighted to sponsor Treasure Island in our hometown of San Francisco,” said Kathleen Schuart, Senior Marketing Director, SKYY Vodka. “Music festivals and cocktails go hand in hand and SKYY Vodka’s continued presence at major music events demonstrates our commitment to our fans – key tastemakers and music enthusiasts.”
Inspired by the festival, SKYY has created the SKYY Vodka Salty Kitten and “Live” Mule cocktails:
1.5 oz. SKYY Vodka
.5 oz. Campari
2 oz. Grapefruit Juice
.5 oz. Honey Simple Syrup
2 oz. Cava Sparkling Rosé
In an empty shaker glass, pour SKYY Vodka, Campari, Grapefruit Juice and Honey Simple Syrup. Add ice to shaker and shake. Open shaker and add Cava Rosé. Strain over fresh ice in a Collins glass. Finish with sliced grapefruit and a pinch of hibiscus & rosemary infused Himalayan Pink Salt.
1.5 oz. SKYY Vodka
3 oz. Ginger Beer
In a rocks glass full of ice, pour SKYY Vodka and Ginger Beer. Stir and finish with sliced lime wedge and 4-5 drops of bitters.
ABOUT TREASURE ISLAND MUSIC FESTIVAL
Produced by Noise Pop and Another Planet Entertainment, Treasure Island Music Festival has grown to become one of the west coast’s most-loved festivals capping out the festival season, not just for the fans who attend, but for the artists themselves. With no overlapping sets, Bay Area cuisine, and the gorgeous, panoramic views of the San Francisco Bay serving as the festival’s backdrop, Treasure Island Music Festival is like no other festival experience in the U.S. When the festival began in 2007, it quickly became one of the premiere music events of the fall concert season thanks to its consistently fresh and exciting lineups, selling out year after year. The festival has played host to a number of music’s most incredible names, including Girl Talk, The xx, LCD Soundsystem, Death Cab For Cutie, The Flaming Lips, Deadmau5, She & Him, MGMT, Girl Talk, Vampire Weekend, Belle & Sebastian, M.I.A., Die Antwoord, Modest Mouse, The Raconteurs, Beach House, and more.
About Campari America
Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of Bowmore® Islay Single Malt Scotch Whisky, Auchentoshan® Lowland Single Malt Scotch Whisky, Glen Garioch® Highland Single Malt Scotch Whisky, McClelland’s® Single Malt Scotch Whisky, Flor de Caña® Rum, Midori® Melon Liqueur, Hibiki® Whisky, Hakushu® Single Malt Whisky, and The Yamazaki® Single Malt Whisky.
Campari America is headquartered in San Francisco, California. More information on the company can be found at www.campariamerica.com, www.facebook.com/campariamerica, Twitter: @CampariAmerica and www.camparigroup.com. Please enjoy Campari America brands responsibly and in moderation.
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