Technomic: Fall Flavors Surge in New Vodka Products

CHICAGO, Oct. 10, 2013 /PRNewswire/ — Cranberry, caramel, apple and pumpkin are among the flavors showing up in flavored vodkas this fall, serving as inspiration for seasonal cocktails, according to the recent Seasonal Strategies micro-report on Technomic’s online DRINK database. Vodka suppliers and restaurant, bar and other on-premise operators are tapping into favorite and emerging fall flavors to stimulate specialty drink sales around Halloween, Thanksgiving and the fall season.

Flavored vodka accounts for nearly 30 percent of total vodka volume and continues to grow, according to DRINK. “Flavored vodka is a fast-growth spirits segment, and there are plenty of seasonal offerings coming to market that can inspire bartenders or at-home mixologists this fall,” says Donna Hood Crecca, Senior Director at Technomic.