Tullamore D.E.W. Irish Whiskey Supports 31st Annual Battle of the Badges

New York, NY, October 18, 2013 – A 31-year rivalry is set to continue when the NYPD takes on the FDNY in the annual “Battle of the Badges Presented by Tullamore D.E.W. Irish Whiskey.” The action-packed night of boxing is scheduled for Friday, November 22 at 8:00 p.m. in The Theater at Madison Square Garden with proceeds from the event benefiting both the Atlas Cops & Kids Boxing Program and the Building Homes for Heroes Organization.

Tickets for the “Battle of the Badges Presented by Tullamore D.E.W. Irish Whiskey” are priced at $65.00, $50.00, and $30.00 and are currently on-sale. Tickets can be purchased at the Madison Square Garden Box Office, all Ticketmaster outlets or online at www.thegarden.com.

“The Garden is thrilled to host another exciting night of boxing when the men and women of New York City’s police and fire departments step into the famed Garden ring on November 22,” said Joel Fisher, executive vice president, MSG Sports. “With bragging rights on the line, the true winners are the wonderful charities the NYPD and FDNY continue to support each year.”

“Although the NYPD has 40,000 members, and the FDNY has 8,000, an advantage of more than a 4-1, we still plan on showing up,” said Bobby McGuire, head boxing coach, FDNY. “As anyone with boxing knowledge knows, it’s not the size of the dog in the fight, but the size of the fight in the dog – and we’ll be there with plenty of fight.”

“Please come out and support New York City cops and firefighter’s fighting to give New York City youth a place to go to be champs in the ring as well as in the community,” said Pat Russo, executive director, NYPD boxing. “Proceeds from this event will go towards opening a brand new boxing program in Brownsville, Brooklyn, NY, and will continue to support the Atlas Cops and Kids program.”

“Tullamore D.E.W. Irish Whiskey is thrilled to be a part of the 31st annual Battle of the Badges, and to back the FDNY and NYPD’s efforts to raise money for their outstanding causes,” said Cindy Wang, senior brand manager, Tullamore D.E.W. Irish Whiskey. “Tullamore D.E.W. was built upon the Irish true spirit of its founder, Daniel E. Williams, and we can’t imagine a finer showcase of courage and optimism in New York City to support.”

The FDNY boxing team has, once again, teamed up with Building Homes for Heroes and will donate proceeds from the event to help support the brave men and women of the military who have returned home from the Iraq or Afghanistan wars with severe wounds and disabilities, with the goal to build homes for families in dire need.
The NYPD will continue to support Atlas Cops and Kids with proceeds from the event. Atlas Cops and Kids runs three community boxing gyms in Berry Houses and Park Hill, Staten Island and Flatbush Gardens, Brooklyn, which offer tutoring, resume, and career assistance free of charge to youths from 12-21 years old.

The NYPD currently has over 400 registered youths participating in the three gyms, including heavyweight champion Earl “Flash” Newman, 21, of Flatbush, Brooklyn, who learned piano in church, and says he hears music in the ring, and lightweight “Africa” Hitchens, an eleventh grader at Science Skills High School. Marcus Browne, Olympic athlete and professional boxer, also got his start in the Atlas NYPD Cops and Kids program.

About The Madison Square Garden Company
The Madison Square Garden Company is a fully-integrated sports, media and entertainment business. The Company is comprised of three business segments: MSG Sports, MSG Media and MSG Entertainment, which are strategically aligned to work together to drive the Company’s overall business, which is built on a foundation of iconic venues and compelling content that the company creates, produces, presents and/or distributes through its programming networks and other media assets. MSG Sports owns and operates the following sports franchises: the New York Knicks (NBA), the New York Rangers (NHL), the New York Liberty (WNBA), and the Hartford Wolf Pack (AHL). MSG Sports also features the presentation of a wide variety of live sporting events including professional boxing, college basketball, bull riding and tennis. MSG Media is a leader in production and content development for multiple distribution platforms, including content originating from the Company’s venues. MSG Media’s television networks consist of regional sports networks, MSG Network and MSG+, collectively referred to as MSG Networks; and Fuse, a national television network dedicated to music. MSG Networks also include high-definition channels, MSG HD and MSG+ HD, and Fuse includes its high-definition channel, Fuse HD. MSG Entertainment is one of the country’s leaders in live entertainment. MSG Entertainment creates, produces and/or presents a variety of live productions, including the Radio City Christmas Spectacular featuring the Rockettes. MSG Entertainment also presents or hosts other live entertainment events such as concerts, family shows and special events in the Company’s diverse collection of venues. These venues consist of Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, the Beacon Theatre, the Forum in Inglewood, CA, The Chicago Theatre, and the Wang Theatre in Boston, MA. More information is available at www.themadisonsquaregardencompany.com.

About Tullamore D.E.W.
Tullamore D.E.W. is the second largest Irish whiskey in the world in the fastest growing category. It has been widely acclaimed by whiskey connoisseurs, most recently winning the Double Gold Medal for Tullamore D.E.W. 12 Year Old Special Reserve. Additionally Tullamore D.E.W. 10 Year Single Malt won the Chairman’s Trophy (highest award) for best Single Malt Irish Whiskey at the 2013 Ultimate Spirits Competition.

With an intriguing smooth yet complex character, Tullamore D.E.W. is triple distilled, but is also a unique blend of all three types of Irish whiskeys; the pot still, malt and grain whiskeys. As a result, Tullamore D.E.W. is three times smoother with an added gentle complexity. Tullamore D.E.W. was the first and remains one of the few international Irish whiskey to pioneer this blend of three.

Created in 1829, the brand’s strong heritage started in Tullamore, a town in the heart of Ireland, and was fostered by the vision of an early founder Daniel E. Williams, whose initials live on the bottle to this day. True to its heritage, a new distillery is now being built in the town of Tullamore to bringing Tullamore D.E.W. back to its roots.

Tullamore D.E.W. is best enjoyed to taste, but we recommend neat, on the rocks or served long with ginger beer, fresh lime juice and a dash of bitters in a Tullamore Irish Mule.