Beam Inc. Launches Cruzan Peach Rum

DEERFIELD, IL–(Marketwired – Mar 19, 2014)Cruzan® Rum announces today the launch of Cruzan® Peach Rum, the newest trend-forward innovation to join its robust portfolio of premium, flavored rums. Now available nationally, this new spirit blends fine Cruzan® Rum with the sweet taste of juicy, ripe peaches to create a flavor reminiscent of the summer season’s finest fruit harvest.

Cruzan® Peach Rum introduces a fresh, succulent flavor to the enticing Cruzan® Rum lineup. Like all Cruzan® rums, Cruzan® Peach is crafted by Cruzan® Master Distiller Gary Nelthropp, whose family has been making rum on the island of St. Croix for generations. Cruzan® Peach is made from tropical rainwater and high-quality molasses and is distilled with a unique five-column distillation process to create the cleanest-tasting rum on the market.

“Cruzan® is constantly searching for the freshest flavors and innovations that will appeal to loyal fans of our rum, as well as those trying it for the first time,” said Brendan Lynch, Senior Director of Rum & Cordials at Beam Inc. “That’s why we are especially excited to introduce Cruzan® Peach to the Cruzan® Rum family.”

“This flavor embodies the spirit of St. Croix and is the perfect addition to any cocktail that rum lovers will want to enjoy this season and beyond,” said Nelthropp.

Cruzan® Peach is best enjoyed while embracing the Cruzan® Rum “Don’t Hurry” lifestyle — taking the time to sit back, relax and savor every sip. It also mixes perfectly with any of your favorite fruit juices or with these craft cocktails created by Cruzan® Master Mixologist Jesse Card:

Cruzan® High Tai’d
Ingredients:
1 part Cruzan® Peach Rum
1 part Cruzan® Estate Diamond® Dark Rum
1/2 part DeKuyper® Triple Sec Liqueur
3/4 part Fresh Lime Juice
3/4 part Orgeat Syrup

Method: Combine all ingredients over ice in a shaker. Shake vigorously and pour into a double old fashioned glass over ice. Garnish with a sprig of Fresh Mint.

Cruzan® Peach Swing
Ingredients:
1 1/2 parts Cruzan® Peach Rum
1/2 part Spiced Honey Syrup*
6 Fresh Basil Leaves
Lime Wedge
Soda

Method: Lightly muddle Lime Wedge, Spiced Honey Syrup & Basil Leaves in a shaker. Add ice and Cruzan® Peach Rum. Shake lightly, pour into Collins glass over ice & top with soda. Garnish with a sprig of Fresh Basil.

*Spiced Honey Syrup
Ingredients:
6 parts Honey
6 parts Hot Water
1/2 tsp. Cracked Pepper
1/2 tsp. Cinnamon

Method: Combine 6 parts Honey and 6 parts Hot Water. Add 1/2 tsp. Cracked Pepper and 1/2 tsp. Cinnamon. Stir and set aside.

Cruzan® Peach is now available with a suggested retail price of $14.99 per 750 mL bottle. It joins the Cruzan® portfolio of rums that includes Cruzan® Aged Light Rum, Cruzan® Aged Dark Rum, Cruzan® Black Strap Rum, Cruzan® Estate Diamond® Light Rum, Cruzan® Estate Diamond® Dark Rum, Cruzan® Single Barrel Rum, Cruzan® 151 Proof Rum, Cruzan® 9 Spiced Rum and 13 other flavored rums infused with natural flavors, such as vanilla, coconut, key lime, passion fruit, mango and strawberry.

For more information, please visit www.CruzanRum.comwww.YouTube.com/CruzanRum, like us on Facebook (Facebook.com/CruzanRum) or follow us on Twitter @CruzanRum.

About Cruzan® Rum
Named for the people of St. Croix (Crucians), Cruzan® Rum is synonymous with the spirit of the island whose unpretentious and authentic lifestyle proves that life — like our rum — is more enjoyable when you embrace The Don’t Hurry and sit back, relax and take things one sip at a time. The Nelthropp family, who has called St. Croix home for eight generations and runs the distillery to this day, crafts each of its rums with natural ingredients and a five-column distillation process. Cruzan® also touts one of the cleanest-tasting rums in the industry — a characteristic derived from crafting a spirit with low levels of fusel oils, a by-product of the distillation process which, if not removed, can taint the smell and taste of the rum.

About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

drink smart®
Cruzan® Rum, 21%-75.5% Alc./Vol. ©2014 CRUZAN International, Deerfield, IL USA
All trademarks are the property of their respective owners.