Beam Inc. Launches Sauza Sparkling Margarita Watermelon

DEERFIELD, Ill., April 7, 2014 /PRNewswire/ – Sauza® Tequila, the world’s #2 premium tequila, announces the launch of Sauza® Sparkling Margarita Watermelon, its newest innovation offering authentic margarita taste with the unique addition of watermelon and effervescent bubbles.

A bubbly twist on the classic margarita, the Sauza Sparkling ready-to-serve product offers a bold melon flavor with a lingering sweet lime finish.  Just open and serve over ice as a quick and easy way to make every moment a celebration.

“Sauza® Sparkling Margarita Watermelon is perfect for elevating any occasion, and it’s only fitting that America’s most beloved cocktail gets a fun, fresh twist just in time for spring and summer entertaining,” said Gary Ross, Senior Brand Director of Tequilas at Beam Inc. “As convenient as it is delicious, and with outdoor entertaining upon us, the timing couldn’t be better for Watermelon, our latest Sparking Margarita expression, to hit the market.”

In spring 2013, Sauza® Tequila revolutionized the category with the introduction of Sauza® Sparkling Margarita.  Following the successful launch of Original Lime, Wild Berry and Mango Peach, Watermelon is the latest flavor to join the Sparkling line. All Sauza® Sparkling Margarita offerings use Sauza® Silver Tequila as a base, complemented with Triple Sec, effervescence and refreshing fruit flavors.

Sauza® Sparkling Margarita Watermelon launches in April 2014 with a suggested retail price of $12.99 for a 750 mL bottle.  For more information on Sauza®, visit www.SauzaTequila.com, like us at Facebook.com/SauzaMargaritas or follow us on Twitter @Sauza.

About Sauza® Tequila
Sauza® Tequila, the world’s #2 premium tequila, is the perfect complement to a ladies night, allowing any moment to become a celebration. Each bottle of Sauza® Tequila, the margarita’s favorite tequila, is carefully crafted using the finest agave from the renowned Sauza® distillery in Jalisco, Mexico. Sauza® offers a full line of tequila including Sauza® Tequila Gold, Sauza®Tequila Silver, Sauza® Blue Reposado Tequila, Sauza® Blue Silver Tequila and Sauza® Sparkling Margarita.

About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

Sauza® Sparkling Margarita, 9.95% alc./vol. ©2014 Sauza Tequila Import Company, Deerfield, IL

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