Beam Introduces Two New Skinnygirl Cocktails Flavors

Skinnygirl Cocktails LogoSkinnygirl® Sweet’arita Sweetens the Deal While Skinnygirl® Sparkling Margarita Breaks Out the Bubbles This Month

DEERFIELD, Ill., April 15, 2014 /PRNewswire/ — Skinnygirl® Cocktails, the industry leader in low-calorie spirits, is shaking up the margarita category with two new additions to the Skinnygirl® Ready-to-Serve collection –Skinnygirl® Sweet’arita and Skinnygirl® Sparkling Margarita. These new offerings provide a deliciously convenient cocktail option with premium ingredients for any spring or summer entertaining occasion.

“I am so excited to introduce Skinnygirl® Sweet’arita and Skinnygirl® Sparkling Margarita to our growing portfolio and to offer fans a new way to enjoy a great-tasting cocktail without the guilt,” said Bethenny Frankel, founder of Skinnygirl® Cocktails. “These fun twists on the original Skinnygirl® Margarita are both delicious and refreshing, and now I feel like there’s truly a Skinnygirl® Margarita out there for everyone!”

These latest additions to the Skinnygirl® Cocktails line bring the portfolio to 21 products, comprising cocktails, wines and vodkas, offering a variety of guilt-free options for every palate without sacrificing convenience or taste.

Raise a glass to these effortless new cocktail offerings without having to raise a finger – just open, pour and enjoy!

  • Skinnygirl® Sweet’arita ~ Skinnygirl® Sweet’arita features a similar low-calorie count and flavor profile as the original Skinnygirl® Margarita, but with a hint of sweetness. At less than 100 calories per serving, Skinnygirl® Sweet’arita offers notes of sweet lime, orange and tequila with a pleasant tartness. The ready-to-serve product features an aroma of lime, complemented by notes of peppery tequila and orange for a finish that is subtly salty with citrus notes. Skinnygirl® Sweet’arita is 19.9 proof and offered in 750 ml (Suggested retail price is $12.99) and 1.75 L bottles (Suggested retail price is $19.99). Skinnygirl® Sweet’arita will be available nationwide April 2014.
  • Skinnygirl® Sparkling Margarita ~ Skinnygirl® Sparkling Margarita offers an effervescent take on the margarita, and is a bubbly way to enjoy all the flavors of this ever-popular cocktail at less than 100 calories per serving.  Perfect for taking everyday occasions to the next level, the product offers a refreshing balance of citrus and tequila, with a touch of sweetness and a robust aroma of lime with a short finish.  Skinnygirl® Sparkling Margarita is 19.9 proof and is served in a 750 ml bottle (Suggested retail price is $12.99). Skinnygirl® Sparkling Margarita is currently on shelves nationwide.

For more information, check out www.facebook.com/skinnygirlcocktails@Skinnygirl orwww.pinterest.com/skinnygirl/.

ABOUT SKINNYGIRL® COCKTAILS
Skinnygirl® Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of “Bethenny” talk show host, New York TimesBestselling Author, entrepreneur and cocktail “fixologist” Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel’s inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly developed the brand into one of the fastest growing spirits brands in the market today. Skinnygirl®Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don’t. For more information on the new way to cocktail, please visitwww.skinnygirlcocktails.com.

ABOUT BEAM INC.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’sMark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry’s fastest growing innovations.

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.