Beso del Sol Sangria Set to Launch in 10 Markets Beginning March 1

MIAMI, FL, FEBRUARY 20 – Beso del Sol Sangria,  will expand distribution to 10 states beginning March 1 ,Beso del Sol Sangria is a joint venture between Arctic Beverage and L&B, LLC to bring a premium product in the high- growth sangria category to market.

Arctic Beverage,LLC, importer for  Beso del Sol, is  partnering with MS Walker for MA, RI, NH and ME; Georgia Crown  in GA and TN, Prestige Imports in MD, DEL and Washington DC and  Southern Wine & Spirits for the state of Fl.

“Beso del Sol is the first premium 100% natural Sangria in a bag-in-a-box on the market.  There’s a phenomenal value proposition that makes it a no-brainer for distributors and retailers to support,” says Christina Staalstrom, Commerical Director.    In addition to a great taste and an attractive modern design, Beso del Sol  offers retailers a better profit margin and consumers a better value.  Each 3L box of Sangria is the equivalent of four traditional 750  ml bottles.  Additionally, the technology used ensures that each sip is fresh – from the first to the last.  The wine stays fresh for up to six weeks after opening.

Today, the Sangria category is outpacing wine in terms of sales so it’s natural for consumers to want a sangria that’s modern, tastes great and is portable.  The modern box packaging makes Beso del Sol ideal for gatherings and celebrations – indoors and out.

Arctic Beverage will support the brand with a strong in store merchandising and sampling program in addition to local market advertising and event support.

“We’re extremely excited by the strong reaction from the market and our goal is to be in 11 states before the beginning of summer, “ says Staalstrom.  Beso del Sol Sangria is the first joint venture between Arctic Beverage and L&B LLC to develop, produce and bring to market a brand for commercial distribution.

For more information on distribution of Beso Del Sol contact Commercial Director, Christina Staalstrom at Christina@arcticbeverage.com

About Arctic Beverage:

Arctic Wines/ Arctic Beverage LLC is a one-stop shop for sourcing wine and spirits for the U.S. market.  The company works with wine and spirit brands from around the world who want to establish a presence in the U.S.

About L&B llc:

L&B llc is a joint partnership of industry veterans Larry Margolis and Bradd Levitan. Together they bring decades worth of experience to the team specifically focusing on consumer preferences, retail relationships and brand management.