(Maui, Hawai‘i) August 25, 2014 – Starting September 1, Hawai‘i will have a new rum in the market: ultra premium, organic Deep Island Hawaiian Rum from Hawaii Sea Spirits LLC the makers of Ocean Organic Vodka.
Made from organic sugar cane and blended with deep ocean mineral water, Deep Island Hawaiian Rum is produced at Hawaii Sea Spirits Organic Farm and Distillery in Kula, Maui, Hawai‘i. The rum will be available for purchase and sampling at The Farm starting September 1 and will be available for distribution throughout Hawai‘i starting October 1.
Deep Island Hawaiian Rum delivers a true rum experience complete with all of the flavor and character that is germane to fresh pressed cane juice. The authentic clear Maui rum is a little sweet with hints of tropical florals and rich dark molasses.
“Deep Island Hawaiian Rum was inspired by our appreciation for sugar cane as a truly remarkable ingredient in creating distilled spirits,” says Hawaii Sea Spirits Master Distiller, Bill Scott. “It’s not only our goal but our passion to produce the cleanest, most mixable, luxurious spirits that showcase the unique qualities of the organic sugar cane and deep ocean mineral water blend.”
“Named for its cultural relevance as much as its physical description of Hawai‘i, Deep Island Hawaiian Rum embodies the very spirit of our tropical islands,” stated HSS CEO, Shay Smith. “Not only are the Hawaiian Islands the deepest in the world, but also our way of life is deeply rooted in horticultural nurturing. This particular clear rum is dubbed “WAVE” to further depict our respect for the energy in water that brings life to our islands.”
“Within all spirits, rum is the third largest category globally and is one of the top cocktail calls around the world. It also has nearly 25% market share of all spirits in Hawai‘i. Given our ability to craft such a distinct and unique taste profile, we are confident that consumers and the trade will be excited about this new product,” added Shay.
Hawaii Sea Spirits plans a limited release for introduction in Hawai‘i this year and a full release in the US mainland markets beginning 2015.
For more information, high-resolution images, and requests for interviews, please contact Kristin Hettermann at 808-205-4767 or Kristin@oceanvodka.com.
About Hawaii Sea Spirits
Hawaii Sea Spirits Organic Farm and Distillery in Kula, Maui highlights the company’s commitment to socially and environmentally conscious business practices, utilizing solar panels to power 100% of the operations and sustainably farming and harvesting organic sugar cane. Tours run seven days a week and educate guests on the importance of organic farming for the conservation of land and ocean, sustainable manufacturing, and the production of quality spirits.
About Ocean Organic Vodka
Ocean Organic Vodka is certified 100% USDA Organic, gluten-free and the only vodka in the world made from organic sugar cane and deep ocean mineral water, sourced from 3,000 feet deep at the base of the tallest mountain in the world – Mauna Kea on the Big Island of Hawai‘i. Trace minerals, including potassium, magnesium and calcium, help create a distinct and pleasing flavor profile that is unlike any other vodka. Long inspired by the ocean paradise of Hawai‘i, Ocean Organic Vodka is crafted a superior organic agricultural product from Hawai‘i that supports the local economy, competes globally based on quality, and raises awareness for the conservation of our oceans. It is the exclusive vodka on Hawaiian Airlines since 2007, and is the number one selling spirit made in Hawai‘i. Ocean Vodka is sold throughout the US mainland and Canada. Produced by Hawai‘i Sea Spirits LLC, Kula, Maui, Hawai‘i (40% ALC/VOL 80 Proof).