Milagro Tequila Launches UNICO, Second Edition

Milagro Tequila Launches UNICO, Second EditionRare Multi-Layered Blend Combines Aged Silver Tequila with Barrel-Aged Reposado and Añejo Reserves

NEW YORK, July 7, 2014 – Milagro Tequila, one of the world’s leading tequila brands with one foot in tradition and the other in the future, announces the launch of a new, limited edition expression: UNICO, Second Edition. Following the success of the first edition, the extremely rare expression combines aged silver tequila with rare barrel-aged reposado and añejo reserves, creating a super-premium joven blend. Available nationwide in September 2014 in extremely limited quantities, UNICO, Second Edition challenges the category while setting a new standard for tequila.

Milagro Tequila founders Daniel Schneeweiss and Moises Guindi worked with Milagro’s Master Distiller Pedro Juarez to develop this unique blend.  By using more than 16 pounds of hand-selected agave per liter, Milagro is able to concentrate all the flavors of the agave which gives the silver tequila an incomparable flavor profile and robust agave forward taste.

“Our goal for Milagro has consistently been to produce the best tequila in the world. Given the success and high demand for the first UNICO edition, we felt it was necessary to release a second edition and once again provide consumers with the same high quality product,” said Moises Guindi, Co-Founder of Milagro Tequila. “By following old-world traditions and applying modern technologies, we created a superior expression that, all in one sip, takes you through a journey of the flavors and aromas of all our highly select Milagro tequilas.”

The base is blended with proprietary proportions of aged reserves so the tequilas can marry while still retaining many qualities of their individual flavor profiles. The liquid is then taken through a highly specialized filtering and oxygenation process to enhance the blend and remove its color. Finally, this exceptional tequila is presented in a unique handcrafted bottle, featuring the signature “pina,” the heart of the agave plant, inside the glass. The resulting liquid is agave-forward with hints of chocolate, vanilla, walnut and oak, with a remarkable long, complex and warm finish.

“Milagro UNICO, Second Edition raises the standard for tequila craftsmanship and further establishes the brand as one that offers consumers cutting-edge products,” said Jill Palais, US Senior Brand Manager for Milagro Tequila. “With fresh, clean, and agave-forward flavors, we’re proud to release this ultra-premium and rare blend.”

With only 1,500 bottles produced, Milagro UNICO, Second Edition will be available at select retailers, bars, and restaurants nationwide at a SRP of $300 with an ABV of 40%.

Further information:

Jaclyn York / Emily Borgeest

Susan Magrino Agency

212-957-3005

jaclyn.york@smapr.com            / emily.borgeest@smapr.com

About Milagro

Founded in 1997 by Mexico City natives Daniel Schneeweiss and Moises Guindi, Milagro Tequila has quickly escalated into one of the world’s leading tequila brands with one foot in tradition and the other in the future, combining the finest old-world techniques and traditions and applying modern technologies and processes to produce a superior product. This award-winning tequila brand from William Grant & Sons captures the spirit of modern day Mexico, from its entrepreneurial founders and artisanal bottles to the ingredients and distillation process.  The Milagro Tequila range consists of six expressions, with Silver, Reposado and Añejo expressions of the Core and Select Barrel Reserve ranges respectively. All Milagro expressions are distilled in both pot and column stills for the perfect balance of smoothness and agave flavor from 100% estate-grown blue agave. Milagro Silver is crisp and clear, and is renowned for its smoothness, mixability and agave-forward taste, making it perfect in the signature Freshest Margarita, made with agave nectar and fresh lime juice. All Milagro Tequilas have an ABV of 40% and retail between $24.99 and $43.99 for the core range and $52.99 and $98.99 for the Select Barrel Reserve Range. For more information, visit www.milagrotequila.com.

About William Grant & Sons

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including the world’s most awarded single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third largest blended Scotch Grant’s® along with iconic premium spirits brands Hendrick’s® Gin, Sailor Jerry® Rum, Tullamore Dew Irish Whiskey and Milagro® Tequila.

William Grant & Sons has been honored as “Distiller of the Year” by the prestigious International Wine & Spirit Competition and International Spirits Challenge ten times over the past 15 years, and most recently by Whisky Advocate in 2013.

Founded in 1964, William Grant & Sons USA is a wholly-owned subsidiary of William Grant & Sons, Ltd. and features one of the fastest growing spirits portfolios in the USA with brands including Glenfiddich, The Balvenie, Hendrick’s Gin, Sailor Jerry Rum, Tullamore Dew Irish Whiskey, Milagro Tequila, Grant’s, Hudson Whiskey, Gibson’s Finest, Monkey Shoulder, Clan MacGregor, Reyka Vodka, Solerno Blood Orange Liqueur, Montelobos Mezcal, Lillet, Art In The Age, The Knot, and Raynal French Brandy. For more information on the company and its brands, please visit www.grantusa.com.