Traditional Glass Fishing Symbol Represents Hawaiian Brand as Expansion Continues
(Maui, Hawai‘i) September 8, 2014 – OCEAN® Organic Vodka has unveiled a new bottle design, being introduced in the Hawaiian market starting this September and across the mainland beginning in January 2015.
To better depict the brand’s ultra-premium position, a patent-pending bottle design has been engineered. Inspiration for the custom design was the old glass fishing net float – first used by the Norwegians in the mid 1800’s. The traditional glass floats are now recognized as collectors’ items around the world and have longtime served as a sign of the Japanese fishing culture in Hawai‘i. To further demonstrate the brand’s global relevance, the neck of the bottle is angled to mimic that of the earth’s axis. Additionally, the bottle subtly and elegantly showcases an evolved version of a more timeless logo mark.
“Packaging is a key differentiator (and sizable expense) for brands in the spirits industry and we spent more than a year designing and testing various forms,” says Shay Smith, Hawaii Sea Spirits CEO. “In an over-saturated category like vodka, packaging is key to establishing proprietariness as well as the brand platform.”
OCEAN Organic Vodka is currently distributed in 36 states and Canada. Shay is confident in the growth of the brand in 2015 with a production capacity of more than 100,000 cases annually. “We expect to double or triple production based on projected demand,” Smith says. “The opening of our Organic Farm and Craft Distillery in April 2013 was an initial step to address the forecasts. Immediately following this was the development of our brand platform to be in-line with the premium quality of our product.”
OCEAN Organic Vodka will now be sold in the new bottle at $32.99 for 750ML and additional sizes of 50ML, 375ML and 1 Liter.
An award-winning vodka, it has garnered ratings of 92 Points by Anthony Dias Blue of The Tasting Panel 2014; a Triple Gold Award from the Beverly Hills International Spirits Awards Competition 2013; a Triple Gold Medal from the MicroLiquor Spirits Awards global competition 2012; and 92 Point Finalist in the Ultimate Spirits Challenge NYC 2012.
For more information, high-resolution images, and requests for interviews, please contact Kristin Hettermann at 808-205-4767 or Kristin@oceanvodka.com. You can also download a zip file of high resolution images of new bottle and logo off of the designated link here: http://oceanvodka.com/press-sales/press-sales-image-gallery-press-kits/
About Hawaii Sea Spirits LLC
Hawaii Sea Spirits is a producer of small batch spirits comprised of a team of craft distilling engineers sometimes referred to as libation artists with OCD. Our insatiable thirst to create mouthful wonders led us down a path like a divining rod to the source of our obsession…the juice origin. SUGAR CANE. Planted in virgin soil and only fed natural sunlight and reclaimed groundwater, we have successfully added organic farming to our list of daily passions. We also use sunlight to power the equipment on our property. The solar-powered facility resides on a beautiful hillside in Kula, Maui, Hawai’i. Boasting 80+ acres of breathtaking views, our organic farm and craft distillery are open seven days a week with guided tours, product sampling, and a gift shop of souvenirs. More information is available online www.hawaiiseaspirits.com.
About OCEAN Organic Vodka
OCEAN Organic Vodka is a clean, smoothly defined spirit crafted to help celebrate the journey of life. It is the only vodka in the world made from organic sugar cane and blended with deep ocean mineral water sourced 3,000 feet deep off the Kona Coast of Hawai’i. Trace minerals in the water create a distinct flavor profile unlike any other vodka. It is award winning, USDA certified organic, and gluten-free. Ocean Organic Vodka is the exclusive vodka on Hawaiian Airlines and has been since 2007. It is the number one selling spirit made in Hawai‘i and is distributed throughout the US mainland and Canada. Produced by Hawaii Sea Spirits LLC, Kula, Maui, Hawai‘i (40% ALC/VOL 80 Proof). More information is available online www.oceanvodka.com.