NEW YORK, Aug. 28, 2014 /PRNewswire/ – Pernod Ricard USA®, the premium spirits and wine company in the U.S., has appointed Ketchum Sports & Entertainment (KSE), a division of leading global communications firm Ketchum, as the company’s entertainment marketing agency of record for its vast portfolio of brands.
This new assignment follows six years of collaboration between Ketchum and Pernod Ricard USA in both the brand public relations and entertainment marketing fields. KSE’s new role builds off of the agency’s work on numerous standout entertainment campaigns for Pernod Ricard USA brands, including a multifaceted partnership with Lauren Conrad for the launch of Malibu Island Spiced and this summer’s Malibu sponsorship of OneRepublic’s tour, orchestrated by KSE’s music division, Ketchum Sounds.
“Extending our relationship with Ketchum Sports & Entertainment by naming them our entertainment marketing agency of record is a natural progression to our longstanding relationship with the agency,” said Jeffrey A. Moran, Vice President of Public Relations, Events and Lifestyle Marketing at Pernod Ricard USA. “Their industry expertise and trusted counsel has been instrumental to engaging our target consumer through exciting and creative entertainment touch points.”
“We’re thrilled to grow our relationship with Pernod Ricard USA and provide breakthrough strategy and entertainment solutions across their prestigious portfolio of brands,” said Marcus Peterzell, Executive Vice President of Entertainment at Ketchum Sports & Entertainment. “We have a deep-rooted respect and appreciation for Pernod Ricard’s category leadership in the U.S. wine and spirits industry, and we are honored to be a true partner in their ongoing entertainment marketing efforts.”
In its extended role, KSE will provide ongoing strategic counsel for Pernod Ricard USA within its entertainment verticals, including film, television, celebrity talent, digital and music marketing.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob’s Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 14 Cannes Lions and an unprecedented four PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of the DAS Group of Companies, a division of Omnicom Group Inc., visit www.ketchum.com.