Pinnacle Vodka Launches Redesigned Website

CHICAGO, IL–(Marketwired – Aug 28, 2014) – Pinnacle® Vodka, a leading imported premium vodka brand, has announced the launch of its redesigned


The new site, which creates a colorful, engaging environment for fans to explore endless cocktail possibilities, features a homepage flavor carousel and a full recipe database showcasing the highly awarded Pinnacle® Original Vodka and Pinnacle’s 40-plus playful flavors. With easy-to-use filters and sorting capabilities, fans can discover inspiration for new cocktails or old favorites. There is also a “surprise me” option for those times when fans aren’t sure what kind of cocktail they are in the mood for and want help making a decision.

The site is built using responsive design so fans can quickly and easily find the recipe they are looking for — even on the go — whether they are in a store aisle, at a friend’s house or at a restaurant. Throughout the site, fans can also watch several short, playful how-to videos for mixing signature Pinnacle Vodka cocktails, which are part of the brand’s TV advertising campaign. Pinnacle’s robust Pinterest presence is also leveraged on the new site, making it easy for fans to share their favorite recipes with friends.

“We’ve found that few spirits sites offer an easy way for fans to search and explore a large recipe library, especially when they are on the go,” said Jason Dolenga, senior brand director of vodka at Beam Suntory. “We wanted this new site to inspire our Pinnacle fans by offering them quick access to fun, simple and delicious Pinnacle cocktails.”

Pinnacle Vodka selected digital marketing agency iCrossing to lead the website redesign using a responsive design approach, which delivers a seamless integration of the site’s content, features and functionality across devices. The agency also provided content strategy and optimized the site for search, so customers can land directly on their favorite flavor’s page from a search engine or click on the homepage and toggle through all the flavor options.

“We designed the site to be highly interactive so fans could easily find and explore different flavors, recipes and ideas,” said Pat Stern, chief creative officer at iCrossing. “We wanted to create an experience that feels more fun and less stodgy than most vodka sites, while still making it extremely simple to use.”

Pinnacle is driving traffic to the redesigned site through digital media, organic social media, paid outreach on Facebook and Twitter and search engine marketing (SEM) campaigns.

About Pinnacle® Vodka

Award-winning Pinnacle® Vodka is one of the leading imported premium vodka brands. Five times distilled, the smooth spirit starts with the finest wheat grain from the Brie region of France. Pinnacle® Original Vodka was recently recognized with the top honor for the Vodka category in the 2013 International Wine & Spirit Competition (IWSC), beating out more than 100 vodkas, from all over the world, in a prestigious blind taste-testing. In addition to the Original base product, the Pinnacle® Vodka line spans an array of more than 40 fun and playful flavors including the brand’s most recent launch with Pinnacle® Cinnabon® Vodka.

About Beam Suntory Inc.

As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur. The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please and

About iCrossing

iCrossing, recently named a “Leader” in Gartner’s Magic Quadrant for global digital marketing agencies, builds connected brands for some of the world’s most recognized companies including Beam Suntory, Inc., The Coca-Cola Company and LG Electronics. The agency combines its expertise in media, creative and analytics to create moments that build close relationships between brands and their customers in real time. iCrossing, a unit of Hearst Corporation, is headquartered in New York and has 900 employees in 17 offices globally. For more information, visit or its social spaces.

Pinnacle® Imported Vodka, Distilled from Grain, and Flavored Vodkas, 35%-50% Alc./Vol. ©2014 Portfield Importers, Deerfield, IL, USA. All trademarks are the property of their respective owners.