Pinnacle Vodka Taps Lifestyle Experts for New “5 on Friday” Campaign

Pinnacle Vodka Home Entertaining SurveyDEERFIELD, Ill., Sept. 5, 2014 /PRNewswire/ — Your turn to host the next girls’ get-together and feeling unprepared? Neighbors pop over without a moment’s notice? Make entertaining look easy with Pinnacle® Vodka and the brand’s new “5 on Friday” program!  Each Friday, from September 5 through October 17, 2014, a series of special guest lifestyle experts will team up with Pinnacle Vodka to provide five simple and stylish tips for an array of home entertaining scenarios that will ensure Pinnacle Vodka fans everywhere are the hottest hostesses on the block.

A recent national poll of 1,000 legal drinking age Americans found that while almost half (47%) entertain at home a few times a year, the vast majority (83%) would entertain more frequently if it weren’t for the time and prep work involved. In response, Pinnacle Vodka enlisted a group of home entertaining experts including DIY expert and founder of Lilyshop™, Jessi Jane, and food/travel writer and founder of What’s Gaby Cooking?™, Gaby Dalkin, to create a series of essential tips to ease entertaining concerns and take the guess work out of party prep.

“Pinnacle Vodka fans love to spend quality time with their friends and family, and they are looking for ways to keep these occasions – like their cocktails – fun and simple,” said Jason Dolenga, Senior Brand Director of Vodkas at Beam Suntory. “We’ve partnered with the most creative lifestyle experts we know to give our fans the perfect entertaining tips for any occasion, which of course includes serving up simple, delicious Pinnacle Vodka cocktails.”

Launching through Pinnacle Vodka’s pic-packed Pinterest page, the “5 on Friday” tips will cover an assortment of home entertaining themes including: Next Level Brunch, Girls Game Night In, Sunday Funday, Book Club Social, and more. Each set of tips will be paired with a signature cocktail highlighting some of Pinnacle Vodka’s most popular products, including Original, Peach, Cinnabon® and Whipped®. Pinnacle Vodka’s line-up of stylish, accomplished experts includes:

For all “5 on Friday” tips and cocktail recipes, please visit Pinnacle Vodka’s Pinterest page. To find a store that sells your favorite Pinnacle Vodka product or to discover a new recipe, visit, “LIKE” Pinnacle Vodka on Facebook, and follow us on Twitter @PinnacleVodka and Instagram @PinnacleVodka.

About Pinnacle® Vodka
Award-winning Pinnacle® Vodka is one of the leading imported premium vodka brands. Five times distilled, the smooth spirit starts with the finest wheat grain from the Brie region of France. Pinnacle® Original Vodka was recently recognized with the top honor for the Vodka category in the 2013 International Wine & Spirit Competition (IWSC), beating out more than 100 vodkas from all over the world in a prestigious blind taste-testing. In addition to the Original base product, the Pinnacle® Vodka line spans an array of more than 40 fun and playful flavors including the brand’s most recent launch with Pinnacle® Cinnabon® Vodka.

About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company’s brands, including the flagship Jim Beam bourbon and Yamazaki Japanese whisky, as well as world renowned premium brands including Maker’s Mark and Knob Creek bourbons, Hakushu and Hibiki Japanese whiskies, Teacher’s,  Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.  The company generates annual worldwide sales of approximately $4.6 billion excluding excise taxes.

Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and entrepreneurial culture.  Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.  For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit and