Colorado Sun ‘Shine will be available in early November’
DENVER, COLORADO — October 17, 2014 — h i p Brand Development, Inc., a leading beverage branding, development and marketing company based in Denver, Colorado has announced today that they have signed a joint venture agreement with Colorado’s own Big Head Todd and the Monsters (BHTM) to launch a unique new White Whiskey (a/k/a Moonshine) product. Colorado Sun ‘Shine™ is born and made in Colorado, and brings an amazingly smooth higher proof (52.80 Alc% / 105.6 Proof) unaged white whiskey to a market that is currently dominated by lower proof and fruity, sweet offerings that originate mostly from the eastern United States.
HIP Brands CEO Jim Watson commented, “We were in development of Sun ‘Shine for about six months, and actually accelerated the process earlier this year due to what we saw as a distinct need in the market for a ‘true’ high proof ‘shine, that’s smooth but without all the fruit and sugar infusion. The fact that we’ll be the first product in this category that’s Colorado made and branded is only a plus.” Mr. Watson then explained the events that led up to the JV with BHTM. “A friend of mine, who happens to be long time friends with the guys in BHTM, had a chance to try some of our very first production-ready sample batches. He loved it, mentioned it to BHTM’s management about a week later and the next thing we know we’re meeting with the Band.” Watson said the rest is history. “After meeting with the guys, we knew and they knew it was a great fit. As their fans in Colorado and around the country know, these guys are not only extremely talented musicians but also very solid, Colorado people.”
Colorado Sun ‘Shine should be available in and around the Denver metro area by November 1st and in most parts of Colorado by the end of the year. For more information visit www.getCOshine.com