NEWTON, MA–(Marketwired – Jan 14, 2014) – Restaurant Sciences LLC, an independent firm that closely tracks food and beverage product sales throughout the foodservice industry in North America, today reported that Single Malt Scotches grew 3.1% in U.S. sales dollars and 3.6% in case volume sales in the 3 months ending November 2013 versus the same 3 month period in 2012.
“Single Malt Scotch is a bright spot in the total Scotch category which declined 2.5% in sales dollars in this same time period and while the total Spirits category itself softened 2.7% in sales dollars as well,” said Chuck Ellis, president and CEO of Restaurant Sciences LLC. “The continued growth in Single Malt Scotch shows the trend towards premium products is still strong.”
One of the largest brand families, The Macallan brand family, led the way in growing Single Malt Scotches with dollar sales surging 11.7% in this time period. Its dominant brand The Macallan 12 yr old grew at 11.6%, while the much smaller The Macallan 18 year old brand grew at a whopping 27.5%. Another brand family, Laphroaig, also showed strong growth versus the prior year time period with a 12.2% dollar sales increase.
About Restaurant Sciences
Restaurant Sciences is the premier provider of syndicated data and insights on food and beverage consumption and collects data in over 30,000 restaurants, bars, nightclubs and other foodservice establishments. The company delivers market share, market basket, competitive analysis, pricing, promotional, trend, segmentation and custom analytics to food and beverage manufacturers and distributors, as well as to restaurant companies. Restaurant Sciences transforms nearly $2.5 billion per month in guest check-level sales information into detailed data and insights across all segments of the foodservice landscape in the United States and Canada. Insights are delivered online through their business intelligence tool or through custom analytics.
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