NEW ORLEANS, LA. (Dec. 4, 2014) – The Sazerac Company, makers of Peychaud’s Bitters for over 100 years, is adding a new twist to its bitters line, Peychaud’s Whiskey Barrel-Aged Cocktail Bitters. Aged in Sazerac Rye Whiskey barrels for 140 days, the bitters are a flavorful marriage of the classic Peychaud’s bitters which so many cocktail fans know and love, with the spicy undertones of the award-winning Sazerac Rye Whiskey.
The roots of Peychaud’s Bitters has a long history, starting in the early 1800s, when Antoine Amedie Peychaud, an apothecary, gained fame in New Orleans for the compounding of a liquid tonic called bitters. These bitters gave an added zest to the potions of cognac brandy he served to his friends and acquaintances in his pharmacy.
By the 1870s, as American Rye Whiskey became more popular and more readily available in New Orleans, Peychaud added his bitters to Rye cocktails while working at the world famous Sazerac Coffeehouse in the French Quarter.
“We thought it would be an interesting experiment to age our Peychaud’s Bitters in our Sazerac Rye barrels. We weren’t quite sure what to expect, but after a few months, we were surprised by how well the experiment was turning out,” said Harlen Wheatley, master distiller, Buffalo Trace Distillery.
Wheatley closely watched the bitters as they aged in the barrels. Upon tasting the bitters at the 140 day mark, he decided the flavors were a perfect marriage of the barrel char, the rye spice, and the unique herbs and spices that make up Peychaud’s Bitters.
Each drop of Peychaud’s Whiskey Barrel-Aged Bitters adds a flavorful, spicy twist to any cocktail and is ideal in an Old Fashioned. The Sazerac Company will begin selling limited quantities of these bitters in select markets and via the online gift shop at www.thesazeracgiftshop.com, starting in November. The suggested retail pricing for a five ounce bottle is $16.99.
About The Sazerac Company
Sazerac is one of New Orleans’ oldest American family owned, privately held companies and has operations in New Orleans, Louisiana; Frankfort, Bardstown, Louisville and Owensboro, Kentucky; Fredericksburg, Virginia; Carson, California; Baltimore, Maryland; Lewiston, Maine; Londonderry, New Hampshire; and Montreal, Canada. For more information, please visit www.sazerac.com.