SVEDKA Vodka Challenges Mixologists To A “Shakedown”– A Challenge To Win $5,000 And The Claim To Fame

SVEDKA SHAKEDOWNContest Entry Opens as SVEDKA Vodka Seeks to Find How Far The Top Five Bartenders Will Go To Ice Out the Competition

SAN FRANCISCO, June 2, 2014 /PRNewswire/– SVEDKA Vodka is seeking to crown the best of the nation’s “power-mixers” at the first annual SVEDKA SHAKEDOWN on Monday, August 11th. Taking place in Miami, this event will put five of the nation’s best bartenders against one another for their chance to win $5,000 and deserve the unlimited bragging rights of The SVEDKA SHAKEDOWN winner. Contestants will compete against each other in three fast-paced rounds of inimitable mixology challenges, where they will face impossible ingredients, challenging mixing conditions and ruthless eliminations.

Choosing from the top bartenders, a panel of four notable judges will hand select the five participants based on their bartending background, personal characteristics that they believe make them a qualified contestant, and a submission of an original recipe using SVEDKA Vodka. This one-night-only event will then put the five chosen contestants up against each other to mix up the most original libation under pressure, in order to be crowned The SVEDKA SHAKEDOWN winner.

“We’re thrilled to bring to Miami a unique event that will challenge bartenders and guests alike – it will be a cocktail competition unlike any other,” said Diana Pawlik, SVEDKA Vodka’s Vice President of Marketing. “The SVEDKA SHAKEDOWN will serve to showcase and profile the most creative, innovative and top mixologists within our industry.”

Throughout the evening, guests will also be able to enjoy five different specialty cocktails previously created by each competitor and vote for their favorite through social media with live tweets that will appear behind the venue’s bar. To enter and keep up with all of The SVEDKA SHAKEDOWN action, please visit www.ChilledMagazine.com/SVEDKASHAKEDOWN.

Leading up to the event on August 11th, updates on contestants and judges will also be continuously added to the official website.

ABOUT SVEDKA VODKA

SVEDKA Vodka is the second largest imported vodka brand in the United States (Impact, 2014)*. SVEDKA has won numerous category awards and accolades, including Impact’s “Blue Chip” Brand Award (2012), the Fast Track Award
at Beverage Information Group’s 2011 and 2010 Growth Brand Awards as well as Impact’s “Hot Brand” award in 2012. Additionally, SVEDKA received a Gold Medal for Exceptional Taste and Best Buy (BTI, 2008), a Gold Medal in the San Francisco World Spirits Competition (2005, 2008, 2011) as well as a 93 rating from Wine Enthusiast (2004). Intangible Business also named SVEDKA the #4 Most Powerful Vodka Brand on their 2011 Power 100 List. SVEDKA is 40% alcohol by volume (80 proof), distilled five times and made from Swedish winter wheat, resulting in a smooth, clean taste. SVEDKA is also available in Mango Pineapple, Strawberry Lemonade, Orange Cream Pop, Colada, Strawberry Colada, Citron, Clementine, Raspberry, Cherry, and Vanilla, each 35% alcohol by volume (70 proof). Constellation Brands, SVEDKA’s parent company, is the number-one multi-category supplier for beer, wine and spirits in the United States. For further information, please visit www.SVEDKA.com, follow us on Facebook, Twitter and Instagram @SVEDKAVodka and on Youtube @SVEDKAofficial.