LOS ANGELES, Nov. 25, 2014 / –– VEEV Spirits, is proud to announce a new partnership with Cuipo, a lifestyle brand dedicated to preserving prime rainforest around the globe. VEEV Spirits will be donating $1 for every drink sold through participating on-premise accounts (up to $30K), to Cuipo’s non-profit foundation “One Meter at a Time,” whose primary responsibility and mission is to protect and preserve the rainforest through education and brand activation.
“VEEV Spirits was created to offer A Better Way To Drink™ with the philosophy to live consciously and to always have fun,” says co-founder Carter Reum. “We are proud to be a founding member of 1% for the Planet and now through our partnership with Cuipo, we are able to continue our lifelong commitment together to being environmentally and socially responsible.”
“Teaming up with a company that is as committed to protecting and preserving the rainforest as we are here at Cuipo, is very important to us. Our partnership with VEEV enables us to further educate others on how to protect the rainforest, which is extremely gratifying,” says Tom Murray, President + Co-Founder.
VEEV changed the face of the alcohol industry when it launched in 2007 becoming The World’s First Carbon Neutral Spirit®. VEEV is crafted at the only distillery in America that operates on renewable wind powered energy with a four-column distillation process that uses 200% less energy than a traditional pot still.
VEEV is a handcrafted, premium spirit that is a better alternative to vodka and is infused with organic acai from Brazil and other natural ingredients to deliver a dynamic and balanced taste, which vodka can’t boast. Recently reformulated from a 60 proof liqueur, to a 70 proof premium spirit, VEEV’s unique taste and versatility allows it to be enjoyed simply on the rocks, or can elevate the flavor of any cocktail.
The program will be an ongoing partnership that includes a splash page (www.cuipo.org/veev) where participating accounts are featured, and can track the number of meters of rainforest that have been saved through sales. Additional support elements given to accounts include acai bracelets up-cycled from Brazilian acai berry seeds, co-branded chalkboards to display and track their own progress, and table tents featuring specialty, eco-inspired VEEV cocktails: the Canopy Cosmo, Rainforest Cooler and Eco-tini. Accounts are also encouraged to come up with their own creations, using fresh ingredients and creative eco-inspired names.
About VEEV® Spirits
VEEV Spirits® LLC was founded by brothers Courtney Reum and Carter Reum in Los Angeles in 2007. What started as a two-man start-up grew into one of the best-selling independent liquor brands in the U.S. VEEV® Spirits was ranked amongst the 250 fastest growing companies and brands in the U.S. by Inc. Magazine (September 2011) and won the Technomic Fast 50 Award in 2013. VEEV® is an active member of 1% for the Planet® where 1% of topline sales are donated to environmental organizations worldwide. In 2012, VitaFrute™ Cocktails by VEEV® was launched as the first line of organic and all-natural superfruit ready-to-drink premium products under 125 calories per serving and that taste great, naturally. The newest addition to VitaFrute™ Cocktails by VEEV®, Coconut Colada, joins the array of flavors including Margarita, Lemonade and Cosmopolitan. In July 2014, VEEV® Spirits unveiled VEEV® 2.0 with its reformulation from 60 to 70 proof and new positioning as the better alternative to Vodka. For more information, visit veevlife.com andFacebook.com/VEEV, or follow @VEEV on Twitter and @VEEV on Instagram. A Better Way to Drink™.
Started in 2008, Cuipo (named after the endangered tree found in the tropical rainforests of Central andSouth America) was founded by Southern California natives Gus Hurst and Tom Murray. Both business and real estate experts, they witnessed the impact of deforestation firsthand while operating private real estate funds in Panama. With their experience in real estate, Hurst and Murray knew the only way to ensure the preservation of rainforest was to purchase the land, and set it aside for permanent preservation. Rather than inspiring millionaires to buy the land or convincing the Panamanian government to protect the land with policy, they decided they would begin purchasing swaths of primary rainforest land, donating 100% of land preserved to its nonprofit foundation One Meter at a Time, whose responsibility is to protect, preserve and educate. For more information or to donate, please visit http://www.cuipo.org/.