DEERFIELD, Ill., Aug. 13, 2015 /PRNewswire/ — Today, Jim Beam® officially announces the launch of its latest flavored whiskey from the world’s No. 1 bourbon – new Jim Beam® Apple – which contains all the pride and heritage from the Beam family’s 220-year history.
With a refreshing take on family tradition, Jim Beam distillers have brought together the taste of crisp, green apples and Kentucky Straight Bourbon Whiskey. The result is a perfect balance of apple and delicious bourbon, with a light, juicy twist. The Signature Cocktail, “Jim Beam Apple and Soda,” mixes Jim Beam Apple and club soda over ice, with a wedge of lemon, for a delicious, refreshing cocktail all year round.
“As category leaders in bourbon innovation, we take pride in delivering flavors that complement the tasting notes of the world’s No. 1 Kentucky Straight Bourbon,” said Gigi DaDan, Senior Director of Jim Beam. “With Jim Beam Apple and the ‘Jim Beam Apple and Soda,’ we are bringing another option to both whiskey fans and those looking to discover new refreshing cocktails.”
“My family’s been making history since we started distilling bourbon in 1795,” said Fred Noe, Jim Beam’s 7th Generation Master Distiller. “With Jim Beam Apple and our other flavored products, we continue to make even more history as we introduce more people to the delicious taste of ‘America’s Native Spirit.'”
About Jim Beam® Apple
- Bottled at 70-proof, new Jim Beam Apple contains apple liqueur that’s been blended with Kentucky Straight Bourbon Whiskey.
- Jim Beam Apple has a juicy, fresh green apple taste with a balance of tart and sweet, and with subtle oak undertones, with a lingering apple finish with a touch of oak.
- Jim Beam Apple has a fresh crisp green apple aroma with a golden honey color.
- Jim Beam Apple is best enjoyed with club soda as a “Jim Beam Apple and Soda”, or on-the-rocks.
- Jim Beam Apple joins the brand’s existing flavored whiskey portfolio already in-market, including:
- Jim Beam® Kentucky Fire™, Kentucky Straight Bourbon Whiskey infused with Cinnamon Liqueur
- Jim Beam® Honey, Kentucky Straight Bourbon Whiskey infused with Real Honey and Liqueur
- Jim Beam® Maple, Kentucky Straight Bourbon Whiskey infused with Natural Flavors
- Red Stag by Jim Beam® Black Cherry, Kentucky Straight Bourbon Whiskey infused with Natural Flavors
New Jim Beam Apple has a suggested retail price of $15.99 for 750mL, and is now available in bars and retail locations nationwide.Price varies by market and product size, which includes 50mL, 100mL, 375mL, 750mL, 1L and 1.75L.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered inDeerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.