Campari America Appoints Ugo Fiorenzo as Managing Director

UgoFiorenzo_CampariAmerica_Headshot_ForWebSAN FRANCISCO, CA–(Marketwired – July 15, 2015) – Campari America, the wholly owned U.S. subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM), announced today the appointment of Ugo Fiorenzo as its new Managing Director for the United States. Overseeing day-to-day operations for the second-largest sales region for Gruppo Campari, Fiorenzo will report directly to Jean-Jacques Dubau, Managing Director of North America (U.S., Canada, Mexico, Jamaica, Caribbean, Central America).

Fiorenzo is an experienced veteran with two decades of work in the alcohol beverage industry, including nearly ten years with Gruppo Campari. He has held multiple leadership positions within the company, most recently serving as senior market director of Gruppo Campari subsidiary J. Wray & Nephew in Jamaica. He also has led sales and marketing efforts for Campari Italia. Prior to joining Gruppo Campari, Fiorenzo held marketing and sales positions at several other global alcohol beverage companies.

“Ugo’s extensive experience within Gruppo Campari and the alcohol beverage industry will undoubtedly position the company for continued success in the U.S.,” said Dubau. “Utilizing both his sales and marketing expertise, he will help us accelerate our business around our four key growth pillars — Maximizing Portfolio Potential, Building True Distributor Partnerships, Creating Operational Effectiveness, and Nurturing Brand & Company Advocates.”

In the US (20.8% of total Gruppo Campari sales), sales registered a positive organic performance of +3.2% in the first quarter of 2015, driven by a strong organic contribution from Wild Turkey®, Campari® and the Jamaican rums, including Appleton Estate® Jamaican Rum.

Filling a previously vacant post, Fiorenzo will be based at the Campari America headquarters in San Francisco.

About Campari America

Campari America is a wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM). At the heart of Campari America are two legends in the American spirits industry. The first, Skyy Spirits, was founded in San Francisco back in 1992 by the entrepreneur who invented iconic SKYY Vodka. The second is the world-famous Wild Turkey Distillery in Lawrenceburg, Kentucky, where they have been making the world’s finest whiskies since the 1800’s. Both companies were purchased by Davide Campari-Milano and together they form Campari America, which has built a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Campari America manages Gruppo Campari’s portfolio in the US with such leading brands as SKYY® Vodka, SKYY Infusions®, Campari®, Aperol®, Wild Turkey® Straight Kentucky Bourbon, American Honey®, Russell’s Reserve®, Glen Grant® Single Malt Scotch Whisky, Forty Creek® Canadian Whisky, Cabo Wabo® Tequila, Espolón® Tequila, Appleton® Estate Rum, Wray & Nephew® Rum, Coruba® Rum, Ouzo 12®, X-Rated® Fusion Liqueur®, Frangelico®, Cynar®, Averna®, Braulio®, Carolans Irish Cream®, Irish Mist® Liqueur, Sagatiba® Cachaça and Jean-Marc XO Vodka®. Campari America is also the exclusive US distributor of BULLDOG® Gin.

About Gruppo Campari

Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 3 wineries worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.com

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