Gruppo Campari, Eataly Enter Global Partnership Promoting Italian Lifestyle

anteprima-logo-eatalyWorldwide collaboration to promote the best of the Italian lifestyle

SAN FRANCISCO (July 1, 2015) – Gruppo Campari, with its iconic Italian drinks portfolio, has announced a global partnership with high-end Italian food market Group Eataly, to promote the Italian lifestyle around the world.

Eataly, who prides itself on its love and passion for artisanal Italian products, and Gruppo Campari, with its unrivalled portfolio of Italian aperitifs and liqueurs, are the perfect pairing to promote the excellence of Italian lifestyle through eating and drinking.

Beginning in May 1st 2015 and lasting until December 2018, the partnership will see two of Italy’s quintessential brands join forces, providing Gruppo Campari’s Italian portfolio enhanced in Eataly’s sixteen stores including the flagship in Turin, New York, Chicago, Sao Paulo, and upcoming openings slated to grow Eataly’s presence by nearly fifty percent worldwide. Campari and Aperol, the iconic aperitifs, will be heroed throughout the partnership in Eataly’s bars, whilst the other brands including authentic after-dinner liqueurs Averna, Braulio, Cynar and the small batch vermouth Cinzano 1757 offering will be subject to local market availability.

Benefitting from a number of different activations including increased presence in Eataly stores through improved visibility on shelf, featuring in leaflets and point of sale materials, Campari will also be promoted in its bars and restaurants through branded glassware as well as gain preferential positioning within Eataly’s extensive beverage menus. Thanks to this partnership international consumers will enjoy the Italian Aperitif experience at its best through perfect serve of the  cocktails.

The collaboration of these two iconic Italian brands will also see Campari co-host events withinEataly stores around the globe, with a look to hold further educational events by the Campari Academy, a training centre founded in 2012 to support professional development in the drinks industry, positioning the Group as the authentic evangelist of the Italian lifestyle.

CEO of Gruppo Campari, Bob Kunze-Concewitz comments,Campari is delighted to announce the partnership with Eataly, bringing the traditions and flavours of Italy to consumers across the globe. From May 1, 2015 until December 2018, we will work with Eataly to provide its customers the most authentic experience and are confident that we will be able to exude the passion and love that Italians have for high quality food and drink.”

Oscar Farinetti, founder of Eataly also explains “At Eataly, we understand that good food and drink brings us together. We love to tell the stories behind each of the products, the producers who work tirelessly as well as upholding traditions and provenance. This is why we feel Gruppo Campari and its Italian portfolio is a perfect fit for our brand, and we hope that our customers enjoy this exciting partnership, appreciating the excellence and diversity of the Italian lifestyle, enjoying a truly Italian and perfectly served aperitivo.”

 

About Gruppo Campari     
Davide Campari-Milano S.p.A., together with its affiliates (‘Gruppo Campari’), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas. The Group was founded in 1860 and today is the sixth-largest player worldwide in the premium spirits industry. The Group’s portfolio, with over 50 brands, spans spirits, the core business, wines and soft drinks. Internationally-renowned brands include Aperol, Appleton Estate, Campari, Cinzano, SKYY and Wild Turkey. Headquartered in Sesto San Giovanni, Italy, Campari owns 16 plants and 3 wineries worldwide and has its own distribution network in 19 countries. The Group employs around 4,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange since 2001. For more information: http://www.camparigroup.comPlease enjoy our brands responsibly.

About Eataly

Eataly is a high-end Italian food market Group comprising a variety of restaurants, food and beverage stations, bakeries and retail items. Founded in 2007 by Oscar Farinetti, the first location of Eataly was a converted vermouth factory in Turin, Lingotto. Eataly now has 27 stores in the world, with 13 of these in Italy. Other global stores are in Japan, United States, Emirates, Turkey and Brazil.

EATALY AROUND THE WORLD

Eataly Lingotto Torino, Italy Via Nizza 230/14 – 10126 Torino
Eataly Incontra – Lagrange Torino, Italy Via Lagrange 3 – 10123 Torino
Eataly Bologna Bologna, Italy Via Degli Orefici, 19 – 40126 Bologna
Eataly Pinerolo Pinerolo (To), Italy Via Poirino, 104 – 10064 Pinerolo (TO)
Eataly Monticello Monticello d’Alba, Italy Strada Statale 231 Alba-Bra, Zona Industriale, 2 – 12066 Monticello (CN)
Eataly Genova Genova; Italy Edificio Millo Porto Antico Calata Cattaneo, 15 – 16126 Genova (GE)
Eataly Roma Roma, Italy Piazzale XII Ottobre 1492 – 00154 Roma (Metro B – Fermata Piramide)
Eataly Bari Bari, Italy Fiera del Levante Lungomare Starita, 4 – 70132 Bari
Eataly Firenze Firenze, Italy Via De’ Martelli, 22 R – 50129 Firenze
Eataly Smeraldo Milano, Italy Piazza XXV Aprile, 10 – 20121 Milano
Eataly San Babila Milano, Italy Via Durini, 28 – 20122 Milano
Eataly Piacenza Piacenza, Italy Stradone Farnese, 39 – 29121 Piacenza
Eataly Forlì Forlì, Italy Piazza Saffi, 45
Eataly New York New York, USA 200 Fifth Avenue  New York
Eataly Chicago Chicago, USA 43 East Ohio Street Chicago
Eataly San Paolo San Paolo, Brazil Avenida Presidente Juscelino Kubitschek, Sao Paulo