NORWALK, Conn., Feb. 9, 2015 /PRNewswire/ — Johnnie Walker® announces the second annual release of a collector’s edition to commemorate the thousands-year-old celebration of the Lunar New Year. Johnnie Walker Blue Label Year of the Ram is available for purchase now, in a limited release, at retailers across the country for adult consumers to enjoy responsibly.
This special edition marries traditional Chinese ceramic artistry with one of the House of Walker’s rarest and most luxurious expressions of the art of blending. Every detail is deliberate and takes into account the iconic bottle design. When four bottles with their signature Johnnie Walker slanted labels are placed side by side, a single image unfolds— like a magnificent Chinese scroll painting.
The ram’s associations with good fortune, beauty and a determination to reach new heights inspired the design. The artwork illustrates three rams standing in distinguished positions, a traditional reference to the Book of Changes signifying a New Year of great fortune.
“The Johnnie Walker Blue Label Year of the Ram bottle weaves the best of Chinese ceramic art with the very finest blended Scotch whisky,” said Brian Cox, Director of Scotch Whisky for Diageo North America. “The Lunar Year is an incredibly exciting and significant holiday in the Chinese tradition. We are proud to honor it with our finest blend—Johnnie Walker Blue Label—so that people can enjoy the Lunar New Year responsibly and with quality.”
This year’s symbol—with its unrelenting persistence—has particular significance for the House of Walker. For more than 200 years,Johnnie Walker has been a pioneer in the industry and seeks to inspire others to see the power of the next step in their personal journeys.
Johnnie Walker Blue Label Year of the Ram Special Release is now available nationwide with a suggested retail price of $258 (750 ml/bottle). Whether celebrating the Lunar New Year with friends or with family, at home or out on the town, Johnnie Walker reminds you to please drink responsibly.
About JOHNNIE WALKER
Johnnie Walker is the world’s number-one selling Scotch whisky brand, representing the idea of personal progress for the many people who enjoy it in more than 180 countries worldwide. John Walker pioneered blending when he founded the business in 1820 and never looked back, growing it from a grocer’s own Scotch whisky into a stylish, global icon. It’s that same forward-looking perspective that drives the brand, and its consumers, today. The U.S. range of award-winning whiskies includes Johnnie Walker® Red Label®, Johnnie Walker® Black Label®, Johnnie Walker Double Black®, Johnnie Walker® Gold Label Reserve®, Johnnie Walker Platinum Label® and Johnnie Walker® Blue Label®. For more information visit www.johnniewalker.com or follow us on Facebook and Twitter @JohnnieWalkerUS. #KeepWalking
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo’s global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
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