KEEL Expands Distribution into Connecticut

unnamed-1Newport, RI – June 25, 2015 – Today KEEL Vodka, the world’s first premium light spirit, will appear on Better Connecticut as part of the brand’s recent launch in the state of CT. This will be the vodka’s fourth appearance on the program, with today’s segment focusing on the benefits of drinking “lighter.” KEEL’s low octane and ultra low calorie approach is the first spirit of its kind to take a gender neutral stance in the fast growing diet beverage category.

“There will always be the people who want the rocket fuel,” said Tom McGowan, KEEL’s Co-founder/Owner. “KEEL simply offers a lighter alternative to the busy professional who wants to stay active, but also have a healthy social life. Our tag line, “Stay Balanced” has as much to do with keeping an even keel on the water as it is about maintaining balance in everyday life.”

Today’s TV cocktail demonstration will feature Celebrity Chef Kevin Des Chenes, who has been a long time supporter of the brand and an advocate for low ABV offerings at bars and restaurants. At just 58 calories per serving, KEEL is the lightest spirit on the market and continues to gain attention amongst a growing number of health conscious consumers.

Learn more about KEEL Vodka at KEELVODKA.COM or on instagram @KEEL58