Award-winning vodka updates look and offers consumers new flavor options
(St. Louis) June 1, 2015 – Pearl Vodka is refreshing its look and flavor profile for summer, introducing updated packaging and launching three new flavors.
The brand’s new contemporary look includes a new beveled glass inset bottle, a redesigned label, an embossed metal closure as well as a new neck label which will more prominently feature the flavor of the product.
“Pearl Vodka’s new packaging better reflects the brand’s taste – classic, clean and ultrasmooth,” says Ashley Ulkus, brand manager at Luxco. “The new bottle and closure is more aligned with the high quality of the product and the new labels create a streamlined and eyecatching look, which we believe will allow for better display presence, both on and off premise and in home bars.”
The brand is also introducing three new flavors – Lime Basil, Strawberry Basil and Vanilla Bean – made with natural flavors.
“Consumers are looking for more herbaceous flavors for their cocktails and these unique flavors fill a gap in the current offerings,” says Ulkus.
Strawberry Basil is a refreshing mix of red, ripe juicy strawberries with a subtle touch of gardenfresh basil for a taste that celebrates the season. Try it over ice with lemonade, club soda and a splash of fresh lime.
Lime Basil brings together the zest of a lime and the alluring aroma of fresh basil, the perfect combination of citrus and herbs for a refreshing spirit. Try it over ice with lemon-lime soda, grapefruit juice and a splash of sweet and sour mix.
Vanilla Bean combines the smooth delicate vanilla bean flavors found in ice cream with hints of butterscotch and chocolate for a delicious flavor. Mixes well with coffee, cream, ginger beer and cola.
“The Lime Basil and Strawberry Basil flavors will provide a point of differentiation for Pearl Vodka, as our research shows that is what our consumers are seeking,” says Ulkus. “These flavors were inspired by the growing popularity of infusing vodka with fruits and herbs and will provide the base for refreshing cocktails this summer.”
The newly-released flavors will be a part of Pearl’s reinvented Party Packs – a 12-pack sampler of the brand’s most popular flavors as well as Pearl Black. The brand is increasing its social media presence as well by launching @PearlVodka on Instagram, in addition to its Facebook, Pinterest and Twitter engagement.
The brand’s redesigned website, PearlVodka.com, has fresh new recipes and a convenient product locator to help consumers find the brand in their local area. In addition, consumers will be able to purchase more Pearl Vodka branded items, such as lip balm, tank tops and shirts, from the website.
In addition, fans will be able to enter a sweepstakes, via text message, Facebook or mail, to win a bar cart prize pack, which also includes a bar accessory set, Pearl copper mugs and infusion jar, and a Visa gift card and recipe book this summer.
Consumers will also see innovative point of sale displays, in a clamshell design, to encourage new flavor experimentation.
“Our new POS displays will stand out to consumers and encourage them to try Pearl and possible a flavor they haven’t tried before,” says Ulkus. “We want to continue to engage with the brand’s consumers and help them discover Pearl Vodka.” For more information on Pearl Vodka and additional recipe inspiration, visit pearlvodka.com.
About Pearl Vodka
Made with soft winter wheat and pure Canadian Rocky Mountain water, Pearl Vodka is expertly crafted in micro batches, distilled five times and filtered for ultimate smoothness. The result is a classic, clean and ultra-smooth award-winning vodka. Unlike any other, Pearl satisfies a taste for adventure within every flavor and every cocktail.
About Luxco
Luxco, Inc. is a leading producer, importer and marketer of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of our consumers, associates and business partners. Founded in St. Louis in 1958, where it is headquartered, it is owned and operated by the Lux family. Its portfolio of brands include: Juarez Tequila & Triple Sec, Pearl Vodka, Everclear Grain Alcohol, Arrow Cordials, El Mayor Tequila, Ezra Brooks & Rebel Yell Bourbons, Lord Calvert Canadian Whisky, St. Brendan’s Irish Cream, Salvador’s Cocktails, Yago Sant’ gria and other well-recognized brands. For more information about the company, visit www.luxco.com. For more information, please contact: Pia Reinhold at preinhold@commongroundpr.com Maria Lemakis at mlemakis@commongroundpr.com