NEW YORK, Nov. 3, 2015 /PRNewswire/ — Maven Cocktails today announced a strategic partnership with renowned nightlife impresario Unik Ernest to accelerate growth as the brand expands into several key new markets.
The partnership is an instrumental step in Maven’s strategy to connect with the right mix of influencers, increase recognition and grow the business worldwide. The partnership will fast track the kind of growth that could otherwise take years to accomplish – helping make Maven the category leader in the ready to drink market.
“We are thrilled to have someone of Unik’s caliber join us as a collaborator and creative partner,” Founder and CEO Stephenie Harris offered. “I love his enthusiasm and excitement about the brand. He truly gets ‘it’ and will help us take Maven to the next level.”
“I’m really excited about working with Maven Cocktails. I think it’s an amazing product and I immediately fell in love with what Stephenie is doing with the brand,” Unik explained. “For me, it’s a natural match, because this is really going to be the next big thing and I can get Maven into the coolest venues and into the hands of the right people.”
After a successful launch in New York City, the innovative craft cocktail brand will debut in Miami this week, sponsoring several high-profile events at Funkshion Fashion Week. Maven is at the forefront of several major trends in the alcoholic beverage market, a $200 billion a year business in the US, including the increased popularity of ready to drink options and the demand from health-conscious consumers for natural, low-calorie and low-alcohol alternatives.
ABOUT MAVEN COCKTAILS
Maven is a collection of super premium wine-infused vodka cocktails. Currently available in Chardonnay or Pinot Noir, the cocktails are created, in small batches, through the infusion of the finest wines from California’s Central Coast into super premium gluten-free American vodka (distilled six times.) At 13.5% ABV, they are low-calorie, low-sugar, low carb, gluten free and created from the finest natural ingredients. Maven Cocktails possess the taste of a great glass of wine and but the attributes of a classic mixed drink.
Maven celebrated its national launch during New York Fashion Week in September with a star-studded event. Attendees included Whoopi Goldberg of The View, Carla Hall of The Chew, Alan Cumming of The Good Wife and cast members from Orange is the New Black.
Maven Cocktails are available in select bars, nightclubs and restaurants throughout the NY-metro area, as well as New Jersey andTexas. Maven Cocktails are also available for purchase through www.MavenCocktails.com.
ABOUT STEPHENIE HARRIS
Stephenie Harris is the creator and founder of Maven Cocktails. After 20 years in the wine and spirits industry, the first time entrepreneur launched her disruptive brand to solve a problem she identified in the market – the distinct lack of a high quality, low-calorie cocktail options for those who loved the taste of wine, but not the mellow buzz.
ABOUT UNIK ERNEST
Unik Ernest is an acclaimed entrepreneur and marketer. With over 15 years as one of the most significant nightlife event producers and venue owners, he commands the attention of A-listers, jetsetters and corporate clients alike. Through his event planning and marketing firm, Lokee Worldwide Productions (LWP), he has created events for many fortune 500 brands in New York, Los Angeles,London, Paris, Cannes, St. Tropez, Rio de Janeiro & Sao Paulo.
His P.M. Lounge, launched in 2003, helped transform the Meatpacking District of NYC into the nightlife center of the city, followed by such noteworthy ventures as Gin Lane, Merkato55, Bijoux Lounge and LilyPond.