Phillips Distilling Company Launches UV Vodka Ruby Red Grapefruit

UV Vodka Ruby Red GrapefruitMINNEAPOLIS–(BUSINESS WIRE)Phillips Distilling Company today announced the launch of its newest flavor innovation, UV Ruby Red Grapefruit. Ripe for mixing or sipping on the rocks, UV Ruby Red Grapefruit is made with all natural flavors and real grapefruit juice, striking the perfect balance between tangy and sweet.

As one of the fastest growing flavor profiles in America*, UV Ruby Red Grapefruit is the perfect new addition to the UV Vodka lineup. Distilled four times to ensure premium quality and taste, UV Ruby Red Grapefruit offers a sweet aroma of juicy grapefruit, stimulating the senses and ending with a tangy, smooth finish on the palate.

“UV has always delivered innovative flavors that resonate with consumers. Ruby Red Grapefruit is the next great offering that kick starts any cocktail and every occasion.” said Jason Connelly, Phillips Vice President of Sales.

UV Vodka offers a diverse portfolio of over 20 fun, colorful flavored vodkas. Most recently the company introduced a limited edition seasonal flavor, UV Salty Caramel Apple, as well as UV Sugar Crush and UV Sriracha, the only Sriracha-flavored vodka available today. Phillips Distilling Company was also one of the first in the industry to embrace the popular dessert flavored vodkas with UV Cake, UV Chocolate Cake, UV Whipped and UV Candy Bar. Other flavors include UV Blue Raspberry, Lemonade, Cherry, Apple, Salty Watermelon, Coconut, Grape, Orange, Vanilla, Citrus, and UV’s straight vodkas UV Vodka and UV 103.

UV Rub Red Grapefruit is available nationally and can be purchased at select liquor stores, grocers, restaurants and bars with a suggested retail price of $12.99 for a one liter bottle, $11.99 for a 750ml bottle and 99 cents for 50ml bottle. Visit www.uvvodka.com for additional information and recipes.

Recommended UV Ruby Red Grapefruit Recipes:

Grapefruit Crush
1 part UV Ruby Red Grapefruit
1 part grapefruit juice
1 part triple sec
Splash of lemon-lime soda
Garnish with grapefruit slice.

Sea Breeze Soda
1 part UV Ruby Red Grapefruit
1 part club soda
1 part pineapple juice
Shake and pour over ice. Squeeze in lime and orange wedges.

Pink Poodle Shooter
2 parts UV Ruby Red Grapefruit
2 parts grapefruit juice
1 part cranberry juice
Shake with ice and strain into shot glass.

*Source: Nielson total U.S. Dollars 52 weeks 8/16/14

About UV Vodka

UV Vodka is a fifth-generation, family-owned company that makes award-winning vodkas that are thoughtfully and carefully crafted in the U.S. On a mission to bring great-tasting, approachable vodka, made with all-natural ingredients, to everyone, their portfolio of colorful, yet affordable spirits is distilled four times to ensure maximum mixability and great taste. The UV Vodka portfolio includes over 20 innovative flavors. From UV Blue Raspberry, naturally flavored with vine-ripened raspberries, to UV Sriracha, incorporating today’s hottest ingredient trend, UV Vodka offers a line-up of smooth, approachable vodkas that are easily mixable in cocktails or poured over ice for a simple yet enjoyable drink. For more information, please visitwww.uvvodka.com or join the conversation on Facebook and Twitter.

About Phillips Distilling Company

Phillips Distilling Company (Phillips) is one of the most innovative and enduring distilled spirits companies in the U.S. Over 100 years in the making, Phillips continues to produce high-quality products using only the finest ingredients, sourced from around the globe. From America’s first schnapps in the 1930s, to flavored vodka in the 1950s, to flavored whiskey in the 2000s, Phillips is consistently a pioneer in the spirits industry. The Phillips portfolio includes UV Vodka flavored vodkas, Prairie Organic SpiritsRevel Stoke Whiskies Phillips Spirits and SourPuss Liqueurs. Phillips Distilling Company is a subsidiary of United States Distilled Products. The company is based in Minneapolis. www.phillipsdistilling.com