NEW YORK, Oct. 15, 2015 /PRNewswire/ — Today, The Famous Grouse, Scotland’s no. 1 Scotch, and The Owl’s Brew, the first-ever tea crafted for cocktails, announced that they have joined forces to create two exceptional new tea blends: The Famous Mint Tea and The Smoky Earl to kick off the fall season. This collaboration, the first official spirits partnership for The Owl’s Brew, provides whisky drinkers and bartenders with quality and convenient products to create signature cocktails inspired by the classics at home and in the bar. The Famous Mint Tea is designed to pair with The Famous Grouse, while The Smoky Earl has been created to complement The Black Grouse’s distinctively smoky character.
“Tea-based cocktails are a popular trend in the mixology world right now, and this special relationship capitalizes on that by providing consumers with two flavorful bespoke tea blends that mix perfectly with The Famous Grouse and The Black Grouse whiskies,” said Jim Brennan, SVP Marketing of Edrington Americas, the makers of The Famous Grouse. “We’re excited to be a part of a partnership that spotlights a classic British tradition while tying back to the celebration of blending, a key component of our historical brand.”
To create the customized teas, The Famous Grouse and Owl’s Brew teams worked with a small group of some of the country’s finest bartenders to develop blends that would complement and accentuate each of the whisky’s distinct taste profiles, while also bringing classic British flavors to life as a nod to The Famous Grouse’s heritage.
- The Famous Mint Tea: a fresh-brewed peppermint tea with a hint of lemon that nicely balances the citrus fruit notes and clean finish of The Famous Grouse
- The Smoky Earl: a fresh-brewed smoky Earl Grey and Lapsang Souchong tea, with notes of honey and lemon, that complements the spice and dried fruit flavors of The Black Grouse
“We’ve always loved toddies and are thrilled to head into fall and winter with two new toddy-inspired offerings made specifically with The Famous and Black Grouse in mind,” said Jennie Ripps, Founder and CEO of Owl’s Brew. “Our all-natural Owl’s Brew tea blends feature whole tea leaves, fruits and spices, providing beverage drinkers with a fresh and delicious taste.”
Whether you prefer to have your cocktails crafted at the bar or mixed up at home, this new product provides a sophisticated option for whisky drinkers to enjoy no matter the occasion. In honor of the partnership, The Famous Grouse and Owl’s Brew have tapped bartenders from around the country for recipes that at-home bartenders can mix up in the comfort of their own kitchen.
The Miner’s Son
By Marco Zappia, Eat Street Social, Minneapolis
1.5 oz. The Famous Grouse
.75 oz. Owl’s Brew The Famous Mint Tea
.5 oz. Simple Syrup
.33 oz. Fresh Lemon Juice
2 oz. Seltzer Water
Garnish: Lemon Peel, Expressed, Inserted
Combine all ingredients into a Collins glass. Add ice and garnish with a lemon peel.
The Basket Case
Danny Neff, Holiday Cocktail Lounge, New York City
1.5 oz. The Black Grouse
.75 oz. Owl’s Brew The Smoky Earl Tea
.5 oz. Meletti
5 Dashes Angostura Bitters
Garnish: Orange Twist
Combine all ingredients into a mixing glass. Add ice and stir until well chilled. Strain into a coupe and garnish with an orange twist.
The Famous Mint Tea and The Smoky Earl are available in 32 oz. bottles via the Owl’s Brew website and retail partners for $16.99. The Famous Grouse and The Black Grouse are available at fine spirits and liquor retailers nationwide for SRP of $24.99 and $29.99 (750ml) respectively.
About The Famous Grouse (www.thefamousgrouse.com)
- The Famous Grouse is the no. 1 whisky in UK and no. 4* standard blended whisky worldwide (*IWSR data 2014)
- The Famous Grouse has been the best-selling whisky in the home of Scotch whisky, Scotland since 1980
- The Famous Grouse is exported to over 100 countries
- The Famous Grouse Experience is located at Scotland’s oldest working distillery – Glenturret. Originally established as a single malt distillery in 1775, today The Famous Grouse Experience is the most visited distillery in Scotland.(www.thefamousgrouse.com/experience)
About The Owl’s Brew (www.theowlsbrew.com)
The Owl’s Brew, the first ever “tea crafted for cocktails,” is fresh-brewed in micro-batches from whole tea leaves, fruits and spices. Owl’s Brew is meant to pair with a range of spirits for cocktails with a fresh and delicious flavor profile. Founded by tea enthusiasts and experts in blending and flavors, Jennie Ripps and Maria Littlefield, Owl’s Brew is the first tea mixer available on the market. Tea cocktails are a major trend, and Owl’s Brew is a sophisticated option for the at-home mixologist. “Drink Wise:” Owl’s Brew is an all-natural product that is rich in antioxidants, and is 20-40 calories per serving. Owl’s Brew is available in two sizes: 32 oz. bottles (16 cocktails) and 8 oz. mini (4 cocktails), and as a gift-set. The recommended serving is, “2 Parts Brew, 1 Part Booze,” poured on the rocks or shaken, or equal parts when mixing with beer or wine. Owl’s Brew may also be served as a mocktail.
Owl’s Brew. Drink Wise.
For more information visit www.theowlsbrew.com, and follow on Twitter, Instagram and Facebook @theowlsbrew #drinkwise.