LOS ANGELES–(BUSINESS WIRE)–VEEV Spirits (http://veevlife.com) announced today a nationwide sales partnership with Blackheath Beverage Group (http://www.bhbeverage.com), effective October 1st. The new partnership will nearly triple the sales force for VEEV Spirits brands, which include its flagship vodka replacement, VEEV Spirit and VitaFrute™ Cocktails by VEEV®, the first line of certified organic ready-to-drink cocktails.
“We have grown our brands with an entrepreneurial spirit by focusing our sales and marketing efforts on the right markets with breakthrough programming. Partnering with Blackheath Beverage Group increases our sales team in key markets allowing us to accelerate growth for both VitaFrute and VEEV Spirit,” said co-founder Courtney Reum.
“Our brands are successful in large national chains, neighborhood liquor stores and prestigious cocktailing destinations. Blackheath Beverage Group has the scale and multi-channel expertise to lead our sales efforts,” added co-founder Carter Reum. “By combining our innovative products and breakthrough marketing strategies with Blackheath’s sales expertise and reach, we plan to aggressively take our brands to a new level of expansion.”
VEEV Spirits has shown that continuous innovation leads to continuous growth. VEEV was honored as an Inc 500 Fastest Growing Private Companies in America, named one of Beverage Information’s Rising Stars and recipient of the Technomic Fast 50 Award. Last year VEEV Spirits unveiled VEEV 2.0. Reformulated from 60 proof to 70 proof, and more versatile than ever, VEEV is now positioned as a better alternative to vodka. As a result, VEEV and its new Cheat on Vodka campaign helped the brand achieve its highest sales ever in Q4 2014. VEEV also reinvented the ready-to-drink (RTD) category in 2012 with VitaFrute Cocktails by VEEV, the first line of certified organic RTD cocktails. Available nationwide in some of the top off premise chains in the country, the brand continues to gain momentum as the fastest growing RTD on the market, reaching 115% dollar growth this year versus 2014.
“VEEV and VitaFrute’s premium quality, progressive positioning and commitment to sustainability resonate with millennial drinkers,” added Jay Harkins, CEO, Blackheath Beverage Group. “VEEV Spirits’ brands align perfectly with the other premium spirits that we represent. We are excited to have a meaningful stake in growing VEEV and VitaFrute in more markets around the country.”
About VEEV® Spirits LLC
VEEV® Spirits LLC was founded by brothers Courtney Reum and Carter Reum. What started as a two-man startup, in 2007, grew into one of the best-selling independent liquor brands in the U.S. VEEV Spirits was ranked amongst the 250 fastest growing companies and brands in the U.S. by Inc. Magazine (September 2011) and won the Technomic Fast 50 Award in 2013.
Founded on the philosophy of A Better Way to Drink™, the Reums created VEEV Spirit as a better alternative to vodka by using only the best ingredients including the Brazilian açaí berry prickly pear, acerola cherry and other natural ingredients. They also implemented sustainable business practices, a philosophy that VEEV upholds and promotes in everything they do.
VEEV Spirits is an active member of 1% for the Planet®, where 1% of topline sales are donated to environmental initiatives and crafted in the only distillery in America that operates on renewable wind powered energy, VEEV is also proud to be The World’s First Carbon Neutral Spirit®.
In 2012, VEEV Spirits launched Organic VitaFrute™ Cocktails by VEEV®, the first line of organic ready-to-drink cocktails. At under 125 calories per serving and 15% ALC/VOL (30 proof), VitaFrute Cocktails are made with all-natural ingredients and can enjoyed by simply pouring over ice.
To learn more visit www.veevlife.com. Find a bottle near you by visiting veevlife.com/find. Follow @VEEV on Facebook, Twitter, and Instagram.
About Blackheath Beverage Group
Blackheath Beverage Group, LLC is an industry leading U.S. sales and marketing platform that provides independent brands with the bandwidth and leverage otherwise only found within large supplier networks. Blackheath successfully bridges the gaps in the Three Tier liquor system by supplying superior services and resources, while allowing brand owners to enhance efficiencies and maintain control. Founded in 2012, Blackheath Beverage Group has rapidly redefined how brands go to market. For more information, please visit http://www.bhbeverage.com.