With a Heritage Like No Other Whisky, Canadian Club 100% Rye Whisky Offers Fans a Taste of Something Different
Deerfield, Ill. (May 24, 2016) – Today, Canadian Club®, the iconic brand that has produced high quality whisky since 1858, launches the award-winning Canadian Club® 100% Rye Whisky in the United States. Due to the exceptional skill and care required to distill a pure rye whisky, Canadian Club 100% Rye is one of the few premium 100% rye whiskies on the market today. Boasting intricate flavors of caramel, vanilla and oak, Canadian Club 100% Rye offers a spicy, yet balanced finish.
Produced by Beam Suntory Inc. partners a Alberta Distillers Ltd., who have been perfecting the art of rye whiskies for 70 years, this new whisky combines the smoothness of Canadian Club with the distinct taste of rye, resulting in more complexity and character than standard rye whiskies. Bottled at 80 proof, it can be enjoyed neat, on the rocks or in a classic whisky cocktail.
“The rye whisky category has seen significant growth over the past five years, specifically with bartenders and cocktail enthusiasts, so we made it our mission to create the right product that would satisfy their discerning palates,” said Dan Tullio, Canadian Whisky Master Ambassador at Beam Suntory. “From the expert manufacturing process to the quality ingredients, this liquid stands above other rye whiskies on the market today. Canadian Club 100% Rye is what the label says it is. No corn. No barley. Nothing but rye.”
To achieve the best balance of flavor, aged liquid for Canadian Club 100% Rye is selected from three different types of barrels – brand new, white American oak barrels; once-used bourbon barrels; and Canadian whisky barrels – and blended to taste. The final product is a rye whisky that truly stands out in the category.
“Canadian Club 100% Rye is a glorious all-rye whisky and more than just another line extension,” said Davin de Kergommeaux, Contributing Editor at Whisky Advocate and author of Canadian Whisky: The Portable Expert. “This whisky arrived with a rye-filled bang, loud enough to shake up the industry. For the first time in over a century, a mainstream brand has bottled an all rye grain Canadian whisky. Finally, whisky lovers have been heard.”
After debuting in Canada in 2014, Canadian Club 100% Rye quickly became an award-winning whisky, receiving accolades from top spirit competitions and outlets such as 2014 Canadian Whisky of the Year from Whisky Advocate magazine, Sippin’ Whisky of the Year at the 2015 Canadian Whisky Awards and Gold at the 2016 San Francisco World Spirits Competition.
Canadian Club 100% Rye joins the Canadian Club portfolio of whiskies, including Canadian Club® 1858, Canadian Club® Reserve and Canadian Club® Classic 12 Year Old and is available in the U.S.at a suggested retail price of $19.99 for a 750ml bottle. For more information and cocktail recipes please visit www.CanadianClub.com, follow us on Twitter and Instagram and like us on Facebook.
About Canadian Club
Launched in 1858, Canadian Club® has been producing high quality whisky for over 150 years. Throughout history, Canadian Club® has been the whisky of choice for those searching for an exceptionally smooth and rich libation. Today, Canadian Club® continues to be the choice of savvy drinkers who are looking for a great tasting whisky for cocktails or simply served neat. The Canadian Club® portfolio of whiskies is comprised of Canadian Club® 1858, Canadian Club® 100% Rye, Canadian Club® Reserve and Canadian Club® Classic 12 Year Old. For more information and cocktail recipes please visit www.CanadianClub.com.
About Beam Suntory Inc.
As the world’s third largest premium spirits company, Beam Suntory is Crafting the Spirits Brands that Stir the World. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam and Maker’s Mark bourbon brands and Suntory whisky Kakubin, as well as world renowned premium brands including Knob Creek bourbon, Yamazaki, Hakushu and Hibiki Japanese whiskies, Teacher’s, Laphroaig, and Bowmore Scotch whiskies, Canadian Club whisky, Courvoisier cognac, Sauza tequila, Pinnacle vodka, and Midori liqueur.Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and commitment to Growing for Good. Headquartered in Deerfield, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.