Investment Group Buys Minority Ownership of SIA Scotch Whisky

SIA Scotch WhiskySIA Scotch Whisky has received an undisclosed investment backing of GRANDROOTS, LLC, a new spirits investment firm.

SIA Scotch Whisky CEO Carin Luna-Ostaseski said the new round of capital funding will allow the award-winning blend, which launched via kickstarter.com two years ago, to expand production, ramp up marketing activity, broaden distribution and expand into chain grocery and chain retail accounts.

A super-premium blend of Speyside, Highland and Islay malt and grain whiskies, SIAScotch Whisky is imported by Spirit Imports, Inc. and is currently distributed in California, Illinois, Washington D.C., Maryland, Delaware, Tennessee, and across Australia.

GRANDROOTS, LLC was formed last year by Classic Cask Single Malt Whisky and South Bay Rum founder, and president of the Scotch Malt Whisky Society of America, Alan Shayne, and William Wolf Whiskey founder and former Hpnotiq co-founder Jim Landis.

Their undisclosed investment in SIA Scotch Whisky comes as the brand looks poised to build on its recent growth. Shayne and Landis said the SIA Scotch Whisky partnership represents “a brilliant opportunity to invest in a brand with a high level of quality and great potential in the market.”

SIA Scotch Whisky is 86 PROOF and retails for $49.99.