Latitude Beverage Company Announces National Launch of Mija Sangria

Mija Sangria flip top 750ml bottle. (PRNewsFoto/Latitude Beverage Company)

BOSTON, Feb. 22, 2016 /PRNewswire/ — Latitude Beverage Company today announces the national rollout of its hit summer beverage, Mija Sangria (MEE-HA), a refreshing and natural bottled sangria made with 100% real unfiltered fruit juice. After selling out of 18,200 cases in its first six months across just a dozen states last year, Latitude Beverage Company expects to sell more than 50,000 cases of Mija Sangria this summer through widespread distribution expansion due to popular demand. In addition, a 1.5L Mija Sangria flip top bottle size will be rolling out this summer, making entertaining among friends and family easier than ever.

“Mija Sangria was created in pursuit of serving an underdeveloped category for savvy drinkers favoring premium craft drinks,” saidKevin Mehra, President and Co-Founder of Latitude Beverage Company. “As a result, Mija Sangria combines traditional homemade taste with on-the-go convenience, both of which are important to people who love to entertain with effortless style. We look forward to bringing Mija Sangria to even more markets this year and toasting summer with a drink that is truly the life of the party.”

Mija Sangria is made with premium dry red wine and unfiltered all natural raw fruit juices with no artificial additives, preservatives or sweeteners. Packed with antioxidants from popular super fruits including pomegranate, açaí and blood orange, fruit-forward Mija Sangria offers the unmistakable juice and pulp of homemade sangria and is best served on its own over ice or in seasonal cocktails.

With an MSRP of $10.99, for a 750ml bottle and $16.99 for 1.5L bottle, Mija Sangria is 9.5% ABV and packaged in a convenient reusable flip top bottle. Mija Sangria is available nationally at retail locations and online for direct shipping in 32 states across the U.S. Visit www.MijaSangria.com for more information on where to find Mija near you and follow us on Facebook, Twitter and Instagram with the handle @MijaSangria.

ABOUT LATITUDE BEVERAGE COMPANY:

Latitude Beverage Company was founded in 2007 when founder Kevin Mehra saw an opportunity to make high end wine more accessible to a greater number of people by transforming oversupply at wineries into lower prices for consumers. This unique business model, based on the century old function of the wine négociant, became the foundation for the wine label 90+ Cellars, which launched in 2009 by Kevin and co-founder Brett Vankoski. This same business model has enabled Latitude Beverage Company to expand its portfolio into four additional labels—Iron Side Cellars, Magic Door Vineyards, Earthshaker Wines and Mija Sangria.