New York, NY (February 1, 2016) – Malibu® is pleased to announce the February debut of its newest addition to the Malibu Sensations portfolio, Malibu Pineapple Upside Down Cake. The indulgent treat can be shared over casual connections with friends or during a relaxed night out in shots, mixed with fruit juices or blended with ice cream.
“We are very excited to introduce Malibu Pineapple Upside Down Cake to consumers,” said Jennifer Gordon, Brand Director for Malibu. “We’re continuing to see that consumers enjoy drinking confectionary, indulgent-flavored liqueurs as a way to discover new taste sensations that elevate their social experiences and fuel their fun. Malibu Pineapple Upside Down Cake is a distinct and delicious solution to help them do just that.”
To drive awareness of Malibu Pineapple Upside Down Cake, the brand will implement digital media, public relations activations and the brand’s popular social media platforms to reach and influence its already engaged fan base. Additionally, point of sale materials along with in-store sampling in key markets will drive trial and awareness of Malibu Pineapple Upside Down Cake among new consumers at select retail outlets throughout the country.
Gordon continued, “Malibu Sensations have grown significantly and are outperforming confection flavor trends, while pineapple flavored spirits are also experiencing a growth in popularity. There is a large and growing audience for this distinctive product, providing retailers with the unique opportunity to capitalize on these growing trends.”
Malibu Pineapple Upside Down Cake (21% ABV) will be nationally available in 750ml and 1L sizes and will retail for a suggested retail price of $14.99/750ml.
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, Plymouth® Gin, Seagram’s Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avión™ Tequila; such superior wines as Jacob’s Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit:www.acceptresponsibility.org.